Trust is something that every successful brand wants to maintain with its audience. TRA’s releases a list of most trusted brands in India keeping multiple factors and surveys in mind. The 2019 list is out and it has revealed some interesting insights about Indian market.
1. Dell
2. Jeep
3. LIC
4. Amazon
5. Apple iPhone
6. Samsung
7. LG Televisions
8. Aviva Life Insurance
9. Maruti Suzuki
10. State Bank of India
Talking about the groups, Tata Group has the largest number of brands with 23 names, Godrej has 15 brands, Amul has 11 and Samsung has 8 in the complete list of 1000 brands. LG, Honda, Cadbury’s, Nestle, Parle and Dabur have 7 brands each. Interestingly, Dabur’s brands are leaders in each of the categories represented.
TRA category leaders
There is a total of 39 Super-Categories and 289 categories in this list. The categories with the maximum brands are F&B and FMCG. Some of the category leader brands in the 2019 report are American Express in Credit Cards, Otto in Menswear, Muthoot Finance in Financial Services, Tanishq in Jewellery, Kangaroo Kids in Pre-School, Mictrotek in Inverters, Discovery in Factual Entertainment, Astral in Pipes, Amway in Direct Selling, and Kent in Water Purifiers.
Talking about the report, N. Chandramouli, CEO, TRA, said
“Without trust, the entire engagement of a brand becomes ineffectual. The trust a brand generates is basis of all transactions that consumers have with the brand. The act of trust involves a voluntary transfer of resources – emotional, physical, financial or material – with no immediately visible, tangible or quantifiable commitment back to the trustor or consumer. Therefore the onus of building the trust-bond rests completely with the brand.”
Quote source: Exchange4Media
