The Indian Premier League (IPL) is not just a platform for thrilling cricket matches; it’s also an arena where brands compete for the attention of millions of viewers. In the realm of advertiser awareness during IPL 2023, certain brands stood out from the rest, leaving a lasting impression on the audience.
Dream11 leads the pack with an impressive 77% recall score. Following closely behind are Tata Neu with a 57% recall score and My11Circle with 56%. Notable mentions in the top 10 include Airtel 5G, My Team 11, and Tata Tiago.ev. Dream11’s strong recall is attributed to their strategic use of ads featuring renowned celebrities and cricket stars like Rohit Sharma, Aamir Khan, R Madhavan, and Hardik Pandya.
Top 10 Brands
Let’s dive into the top 10 most recalled brands during IPL 2023 and explore the strategies that made them memorable.
1. Dream 11
2. Tata Neu
3. My11circle
4. Airtel 5G
5. MyTeam11
6. Tata Tiago.ev
7. Ceat
8. MPL
9. Vivo
10. Ajio
According to the IPLomania 2023 report, 56% of respondents preferred ‘Dual Viewership’ (TV + OTT) for IPL, and 88% chose JioCinema over Hotstar as their preferred streaming platform. JioCinema’s advantages include better video quality, coverage of regional languages, and other factors.
Also Read: Brands Celebrated Shubman Gill’s Remarkable 100 vs Mumbai With Creative Posts
