Easy access to social media has enabled the common man to stay connected with their favorite sports celebrities. This has added to their popularity and brand value subsequently.
According to a report from GolfSupport.com, Lionel Messi, who recently moved from FC Barcelona to Paris Saint-Germain, is the ‘most publicized sports star online’.
GolfSupport used Buzzsumo’s database to identify how many articles were published online about the respective sports star between July 2020 to June 2021.
10. Roger Federer
Roger Federer, a Swiss professional tennis player, has been ranked No. 9 in the world by the Association of Tennis Professionals. From July 2020 to June 2021, Federer had more than 75K articles published on him.
Sport – Tennis
Articles Published – 75,823 articles
9. Kevin Durant
Kevin Durant is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). From July 2020 to June 2021, Durant had more than 88,086 articles published on him. As per Forbes, Durant is one of the highest-paid athletes in the world.
Sport – Basketball
Articles Published – 88,086 articles
8. Naomi Osaka
Japanese professional tennis player, Naomi Osaka, has been ranked No. 1 by the Women’s Tennis Association and is the first Asian player to hold the top ranking in singles.
Sport – Tennis
Articles Published – 93,637 articles
7. Conor McGregor
The Irish Mixed Martial Artist, Conor McGregor is a former Ultimate Fighting Championship featherweight and lightweight double-champion. He has had 1,05,880 articles published on him in the past year.
Sport – Mixed Martial Arts
Articles Published – 1,05,880 articles
6. Virat Kohli
Virat Kohli is the current captain of the India national team and is regarded as one of the best contemporary batsmen in the world. He has been very popular in the past year with 1,27,797 articles published about him.
Sport – Cricket
Articles Published – 1,27,797 articles
5. Tom Brady
Tom Brady is an American football quarterback for the Tampa Bay Buccaneers of the National Football League. Brady has had a very popular year with around 1,40,153 published articles.
Sports – American Football
Articles Published – 1,40,153 articles
4. Cristiano Ronaldo
Cristiano Ronaldo is one of the leading and most popular football players in the world. The Portuguese footballer has had 1,45,042 articles published last year.
Sports – Football
Articles Published – 1,45,042 articles
3. Neymar Jr
The Brazilian footballer, Neymar Jr, who plays as a forward for Ligue 1 club Paris Saint-Germain and the Brazil national team, is widely regarded as one of the best players in the world.
Sports – Football
Articles Published – 1,71,406 articles
2. LeBron James
American basketball player LeBron James plays for the Los Angeles Lakers of the National Basketball Association. The player has been very popular amongst leading brands and has a brand value of $96.5 million.
Sports – Basketball
Articles Published – 2,16,268 articles
1. Lionel Messi
Lionel Messi has had a popular year, in fact, the last couple of days have put him in the news as he left FC Barcelona and joined Paris Saint-Germain.
Sports – Football
Articles Published – 4,90,632 articles
