Television Advertisement volumes of the Food & Beverage sector grew by 43% during Jan-Mar 2021 as compared to the same period in 2020. Amongst all the leading F&B brands in India, Hindustan Unilever emerged as the top advertiser on television with a 14% share of the sector ad volume.
These are the top 10 brands that have advertised the most on television during Jan-Mar 2021.
1. Hindustan Unilever
Hindustan Unilever increased the advertising and promotion expenses for fiscal 2021 by 1% to Rs 4,737 crore. Out of the total ad expenditure, 14% was spent on Television Ads.
2. Brooke Bond Lipton India
Brooke Bond Lipton India is the leading advertiser in the tea category on television during Jan-Mar’21. The company spent 10 percent of the total spendings on Television ads.
3. Cadbury India
Cadbury India has spent 9% of its total advertising spendings on Television during Jan-Mar’21.
4. ITC
For the same quarter, ITC has spent nearly 7% of its total ad expenditure on television.
5. Britannia Industries
Britannia Industries spent a total of 5% on television from the overall allotted spending ammount on advertising.
6. PepsiCo India
PepsiCo India has spent 5% of its total ad expenditure on television during this period.
7. Coca-Cola India
Coca-Cola India has also spent 5% of its total advertisement expenditure on television during these months.
8. GCMMF – Amul
The television ads expenditure for Amul accounted for 4 percent out of the overall advertisement spent.
9. Nestle India
Nestle India‘s television ad expense accounted for 3 percent of the total spent.
10. Perfetti Van Melle India
Perfetti Van Melle India‘s ad spent accounted for 2% of the overall expenditure making it to the list of the top 10 brands.
