Tirupati Edible Oils has launched a new campaign ‘Healthy Wali Happiness’, featuring actor Kareena Kapoor Khan, who embodies the brand’s message of wholesome goodness.
The campaign has been conceptualised by VML, a global marketing transformation company, who had won the creative mandate for Tirupati Edible Oils in April 2024, and has been integral in building Tirupati Oil’s ‘Healthy Wali Happiness’ platform, since then.
As per the company, Khan brings to life the essence of festive joy in the campaign, emphasising that true happiness stems from prioritising health, and well-being through engaging visuals and storytelling. The campaign highlights the importance of choosing the right edible oil for a well-rounded lifestyle.
Shaileen Patel, General Manager, Business Development and Marcom, N K Proteins, said, “Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family. Our continued association with Kareena Kapoor Khan as the brand ambassador only helps us to organically build our new proposition even stronger.”
Sameet Soni, ECD VML India, said, “We look forward to festivals, meeting friends, family and celebrations. However, if you’re a foodie, you look forward to all the good food that’s served during these festivals. We wanted to celebrate the foodie in each of us with Kareena as brand ambassador.”
Abhay Godbole, Vice President, VML India, said, “Tirupati Edible Oils has been a trusted name in the region, and with this campaign, we’re ready to elevate the brand to new heights in the competitive edible oil market. This campaign is more than just a celebration of colors, food, and festivals; it’s a celebration of the health and happiness that Tirupati Edible Oils brings to every meal. This festive season, Tirupati Edible Oils is not just part of the kitchen—it’s the heart of ‘Healthy Wali Happiness’ in every home.”
