Timex Group has appointed Varun Malik As General Manager- Marketing, effective June 12, 2025.
In a regulatory filing, the company mentioned that Malik is a seasoned marketing professional with over 16 years of rich and extensive experience in various aspects of marketing, brand building and management, marketing strategy, lifestyle marketing and storytelling.
In his recent role as Marketing Head at Shalimar Paints, he was leading marketing strategy and execution, focusing on driving brand visibility, business growth and market penetration in India’s dynamic paints sector. With his core role in brand strategy and GTM planning, digital brand building, influencer and loyalty marketing, trade marketing, NPD from creation to incubation, content marketing and lead generation campaigns, social listening and analytics to strategise the moves, he has contributed significantly in re-building and taking the brand to newer heights, as per the company.
He was working in this role since June 2022. He has previously worked with HyFun Foods as Brand Marketing Head and in various roles across marketing domain with Reebok India, Times of India, DLF India, Samsung Electronics etc.
