Mumbai Metro Rail Corporation has entrusted Times Innovative Media (Times OOH), one of India’s leading Out-of-Home (OOH) advertising companies, with its exclusive advertising mandate for Mumbai Metro Line 3.
As part of the mandate awarded by MMRCL, Times OOH will be responsible for exclusive advertising rights across 27 stations and 31 trains, summing up to approximately 20,000 sqm of advertising space as well as station semi-naming rights from Cuffe Parade to Aarey.
This development reinforces Times OOH’s position as a leader in providing innovative and effective advertising solutions in urban transit.
As per the company, Mumbai Metro Line 3 is set to revolutionize the city’s public transportation system, offering a seamless travel experience for millions of commuters as it connects major touchpoints, including corporate and leisure hubs, transit networks, and high-traffic locations, boasting the highest ridership of any metro line in India.
Hence, by utilizing its expertise in out-of-home media, Times OOH plans to implement innovative and sustainable advertising solutions that enhance the commuter experience and provide exceptional value to our clients, all with an aim to transform this critical transit route into a dynamic platform where brands can engage with a diverse and captive audience.
Throwing light on to its strategic plan for Mumbai Metro Line 3, the OOH advertising company emphasised that the same includes careful placement of advertising assets to ensure unparalleled visibility and reach and facilitating impactful brand interactions through digital media.
Commenting on the mandate win, Shekhar Narayanswami, CEO, Times OOH, said, “We are honoured to partner with Mumbai Metro Line 3 and manage their advertising rights. This partnership highlights our expertise and commitment to delivering cutting-edge advertising solutions that benefit brands and enhance the commuter experience.”
“Times OOH’s successful partnerships with transit authorities across India have set a benchmark in the OOH advertising industry. The exclusive rights for Mumbai Metro Line 3 cement our reputation as an industry leader, poised to create impactful advertising experiences that resonate with millions,” he added.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.
