This week’s campaigns came from different spaces but shared one thing: real and relatable stories that connect with people. From festive fun to everyday struggles, they all kept it genuine and engaging. From EV road trips to modak-flavoured ice cream, brands across categories tapped into the festive spirit with bold ideas, clever tech, and just the right amount of sparkle on the festival of Ganesh Chaturthi. Whether it was fries-as-Ganpati-teeth or a modak ice cream chilling in front of a foggy fridge, these ads didn’t play it safe, they played to win hearts (and eyeballs).
What tied them all together was a shared sense of cultural play. Brands like MakeMyTrip and Clove Dental used soft storytelling to connect with real emotions, be it the quiet power of tradition or the unspoken impact of a missing tooth. Pulse Candy, on the other hand, went full-on festive with a wish-granting candy-dispensing Mushak, proof that a little tech, a lot of sugar, and a dash of delight can turn heads and spark smiles.
myTrident turned home decor into a red-carpet moment with Kareena Kapoor Khan in 3D, while McDonald’s leaned into fun with a cheeky fry-filled smile. Hocco blurred the line between spectacle and storytelling, delivering a moment that was as cool as it was clever. Each campaign found its voice some loud and flashy, others quiet and poetic but all tuned in to the mood of the moment.
From heartfelt to hilarious, subtle to spectacular this week’s campaigns showed that great advertising doesn’t just sell, it connects. Let’s dive into the campaigns that made the most noise, raised a few eyebrows, and left a lasting impression.
JSW MG
JSW MG is back on the roads (and screens) with Phase 2 of its punchy ‘EV Sahi Hai’ campaign created by Cheil X and this time they’ve got Fukrey duo Varun Sharma and Pulkit Samrat riding shotgun. With their signature humour and, the two take on the biggest roadblocks in EV adoption range anxiety and charging myths.
The first film turns India’s weirdest place names into a guessing game, cleverly highlighting the country’s massive charging network (yep, over 29,000 stations!). The second film tackles the Goa trip fear can an EV really make it that far? Spoiler alert: it does. Shot across scenic Dehradun and Rishikesh, the campaign uses humour to say one thing loud and clear: EV’s aren’t just practical they’re actually kind of cool. EV Sahi Hai, indeed.
Clove Dental
Ever skipped a family dinner because chewing feels like a workout? or avoided smiling in selfies because that one missing tooth feels like it’s screaming louder than your group chat? Clove Dental gets it. Their new campaign, ‘Finding the Missing Tooth’, dives into the real-life struggles of tooth loss.
From dads dodging meals to moms hiding from the camera and young folks laughing with their mouths shut, this campaign shows how one tiny gap can mess with your confidence, mood, and even your social life. But hey, there’s hope and it comes in the form of dental implants. No fake-looking fixes or sacrificing good teeth, just strong, permanent replacements that bring back your bite and your swagger. With this campaign, Clove isn’t just fixing teeth, they’re helping people smile like they mean it.
myTrident
What’s more festive than fairy lights and ladoos? Try a larger-than-life Kareena Kapoor Khan popping out of a billboard in full 3D glory! myTrident just dropped a head-turning OOH campaign that’s lighting up 15 cities across India with Kareena looking glam and your dream bedsheets floating out of the hoardings like magic.
It’s part of a full-blown 360° festive blitz (TV, digital, print you name it), all aimed at making myTrident the go-to name for home makeovers this season. The brand’s message is clear: festive upgrades start at home, and yes, that throw pillow does matter. With bold visuals, classy vibes, and Kareena leading the charge, this campaign isn’t just selling home decor it’s making it look red-carpet ready. Home goals? Check.
Pulse
Who knew Mushakji had tech upgrades? Pulse Candy’s ‘My Mushak, My Wish’ campaign brought the perfect mix of sweetness and spectacle to Ganesh Mahotsav with a three-foot-tall mouse made entirely of (you guessed it) Pulse candies! Whisper your wish into its ear and boom out pops a Pulse or Golmol candy like a divine nod from above.
But the fun didn’t stop there. Think: life-sized modaks made of candy, Bappa tattoos with a tangy twist, and Insta-friendly moments at every turn.
MakeMyTrip
While most brands went big with glitter and ganpati bling, MakeMyTrip took the road less traveled, quite literally. Their Ganesh Chaturthi post didn’t shout; it whispered. A stunning landscape, subtly shaped like Lord Ganesha’s trunk, took center stage, paired with the caption: ‘Who needs filters when nature drops a festive edit?’
With that one poetic line, MakeMyTrip reminded us that the divine doesn’t always arrive in loud colours and grand pandals; it often hides in the everyday magic of the natural world. It was a quiet, thoughtful take on the festival, tying together the spirit of travel and festivity.
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McDonald’s
Trust McDonald’s to serve up something deliciously offbeat! This Ganesh Chaturthi, they gave Bappa a smile makeover with golden french fries for teeth. Yep, you read that right. Their caption, ‘Celebrate Bappa with smiles, fries and festive vibes,’ wrapped it all up like the perfect value meal: cheeky, charming, and totally scroll-stopping.
McD leaned all the way into playfulness, turning their most iconic snack into a symbol of festive cheer. It was the kind of clever visual that makes you do a double take, then grin and maybe even crave a snack run. Unexpected, bold, and full of flavour, this one definitely fries in style.
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Hocco Ice Cream
Ever thought of chilling with the gods? Hocco Ice Cream pulled off one of the most eye-catching Ganesh Chaturthi campaigns this year. Forget plain posters; they served up a 3D billboard where Lord Ganesha opened a fridge and a wave of fog rolled out like divine freezer mist. And inside? A special-edition modak-flavoured ice cream that turned heads and tempted taste buds in equal measure. It was clever, immersive, and just the right amount of over-the-top to make people stop, stare, and snap pics for the gram.
Hocco didn’t just advertise, they created a moment, blurring the lines between tradition, technology, and pure festive fun. This one wasn’t just cool, it was ice cold, in the best way.
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