To provide an improved presence, a greater recall value, and higher favorability from the Indian audiences, home improvement retailer- Mr.DIY has onboarded digital media and creative agency- ThinkROI as its digital media mandate.
Aimed at enabling Mr.DIY to cement themselves further in the Indian market, this partnership between the two entities intends to utilise the power of innovative digital media tools and cutting-edge technology to scale the Mr.DIY brand.
With brands like AMD, Veera Browser, VLCC, Redington, Zenith Holidays, Super Plastronics, A23, Ajmera Realty, GoKiwi, JAIN Online, DivIHN, and more on their repertoire, ThinkROI is a full-service agency that provides a wide range of services like branding, creative, SEO, performance marketing, and marketing technology to name a few.
Commenting on the mandate win, Rupinder Singh, Chief Business Officer, ThinkROI, said, “Our association with Mr.DIY goes beyond the traditional brand-agency relationship; it aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market. ThinkROI aims to enable Mr.DIY to reach new heights in the digital world by turning over a new leaf in the Indian home improvement landscape.”
To this, Sarada Prasad, Chief Growth Officer, ThinkROI, added, “In an online first-world, there is great potential in harnessing the power of digital media to empower Mr.DIY’s journey to greater heights. This collaboration is all set to redefine the Indian market’s perception of the home improvement sector. Let the thrilling voyage begin.”
Furthermore, Maneesh Sharma, CEO, Mr.DIY India, also mentioned, “As we join hands with ThinkROI, we aim to not only establish how Mr.DIY is the perfect one-stop shop, but also establish it as an integral part of every Indian family, catering to the needs of every member. With cutting-edge technology backed by effective communication, our goal is to get our audience to indulge in the Mr.DIY experience.”
