ThinkROI has won the coveted digital programmatic mandate for Hamilton Sciences’ flagship personal care brands, including the powerhouse Denver, as well as ENVY, Vanesa, Pour Home, and more.
The mandate includes a robust digital push across Hamilton Sciences’ diverse product lines- ranging from Denver’s popular perfumes and deodorants, the newly launched Denver Face Wash range, to fragrance-forward offerings from ENVY, Vanesa, and the popular home care brand Pour Home. ThinkROI will manage end-to-end programmatic strategy, media planning, execution, and performance optimisation, leveraging its proprietary technology and full-funnel growth solutions.
ThinkROI’s strategy for the account focuses on combining audience-first programmatic advertising with precision targeting, contextual personalization, and real-time optimisations. The agency plans to roll out performance-driven campaigns that speak directly to consumer intent and behavior across multiple channels.
As per the agency, the account win also underscores ThinkROI’s growing expertise in consumer goods and FMCG- a space where the agency has already made an impact through scalable digital strategies and performance storytelling. As the agency expands its creative-tech stack and analytics capabilities, partnerships with brand-forward companies like Hamilton Sciences are expected to drive even more innovation.
“Winning this mandate is not just a business achievement- it’s an endorsement of our strategic thinking, agility, and ability to scale impact across categories. We’re thrilled to work with brands that are not just leaders in their space but are constantly evolving to meet the needs of India’s next-gen consumers,” Sarada Prasad, Co-founder and Chief Growth Officer at ThinkROI, said.
“This is an opportunity to not only build brand visibility but to create meaningful, measurable growth through data-backed media interventions. From awareness to acquisition, our goal is to make every impression count,” Rupinder Singh, Founder and Chief Business Officer, said.
