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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home Editorial Opinions

These Giant Companies Literally Started From The Bottom And Now They’re Here

Eva R Sachdeva by Eva R Sachdeva
April 23, 2020
in Editorial Opinions, Marketing
A A

Every entrepreneurial story has several ups and downs. It is never smooth sailing for most companies, and every company struggles a lot to reach the top. We’ve compiled a list of the top 5 companies in the world that have seen the darkest days and have still managed to bask in the glory of success through critical thinking, wise investment and a lot of hard work.

FedEx

FedEx has become the most trusted delivery brand in the world. No shipments can go wrong as the brand has been in business for a long time now. But success was not always there for its founder, Frederick Smith. The company’s costs were getting to him and he gambled the last few dollars and won triple the amount which helped him cover the pending payments. In this way, he managed to raise some capital in no time and is now running his company without any hassles.

FedEx - Apps on Google Play

Apple

Apple products are used by every second individual in the world. The brand has been in the game for years, reworking one model after the other. The company started as a creator of home computers and slowly went on to create the iMac, iPod and finally the iPhones.

Apple Accessories for Apple Watch, iPhone, iPad, iPod, and Mac - Apple

Marvel

The Avengers: End Game was released last year and definitely broke a lot of hearts. Our favourite superheroes, though now popular, would never have made it due to a drop in share prices competing with its rivals DC. In 2005, a deal with Merrill Lynch finally turned the tables for the franchise and there was no looking back after that.

How Marvel Came Back from the Brink

Nintendo

Nintendo is an age-old company but definitely does not seem so by the looks of it. They initially started out as a trading cards business which was about to crumble in the 1960s. The company has fallen to its feet several times with the last fall being in 2014. However, after they introduced the Nintendo Switch, they’ve been enjoying the praises of the device being the faster gaming console in Japan.

Nintendo of Europe | Nintendo

Netflix

The popular streaming application, Netflix, started off as a DVD renting company. It always took opportunities as they came and immediately took a U-turn after realising the profitable business it would have by switching onto online streaming services. Any guesses how that has been?

How Netflix Came Back from the Brink

Other companies including LEGO, Ford and Delta have seen similar days.

Source: Let’s Reach Success

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