Nilkamal has joined hands with Naveen Talreja and Kawal Shoor-led advertising agency The Womb and appointed the same as its creative partner to spearhead brand communications across all platforms.
Unlike other agency-client mandate wins, The Womb was entrusted with Nilkamal’s mandate without a pitch, underscoring the agency’s strong alignment with the brand’s strategic vision.
Commenting on the partnership, Parekh, Joint Managing Director, Nilkamal, said, “We’re thrilled to have The Womb join us on this exciting journey. Their brand-centric approach and creative excellence perfectly complement our vision. Together, we’re poised to redefine consumer experiences and elevate our brand to new heights.”
To this, Heval Patel, COO, The Womb, said, “Nilkamal has a loyal customer base and is at a pivotal moment as it expands into various business categories. This presents a unique opportunity for The Womb to break new ground and create a future-focused company that embraces technology and design. We’re excited to collaborate with Nilkamal on this path of limitless growth.”
With a unique organisation structure of 1:1:1 ratio between creative, planning, and account management- along with the agency’s proprietary Ladder of Effectiveness framework and philosophy of “simple but unignorable” work, The Womb is believed to be one of the leading behaviour change agencies in India.
That being said, the agency has consistently ranked among the top three global agencies for effectiveness and was even awarded the APAC Effie Agency of the Year. So far, the agency has worked with multiple blue-chip clients such as Britannia, Mahindra SUVs, Vini Cosmetics, Piramal Finance, Lenskart, Astral, Cipla Pharma, Symphony, Saregama India, Sebamed, Vicco group, and many more.
