Add Your Heading Text Here

Add Your Heading Text Here

The Reason Why Set Max Won’t Stop Airing Sooryavansham

| Published on May 22, 2019

Set Max has over the years created a separate fan base for the Amitabh Bachchan starrer Sooryavansham with its regular and repeat telecast. If you are a movie buff hooked to the movie channels on the television this may not come new to you that Set Max has a thing for Sooryavansham!

Sooryavansham was the official Hindi remake of the Tamil film Suryavamsam (1997), starring Sarath Kumar and Devayani. The film starred Amitabh Bachchan in the dual role of father and son, alongside the late actress Soundarya, Anupam Kher, Mukesh Rishi, the late Kader Khan, Jayasudha and Rachana Banerjee. The film’s story was quintessential Bollywood of that time—a broken relationship between a father and a son, both played by Bachchan, fuelled by ego and misunderstandings, which eventually gets mended when the father realises his son is an absolute gem.

Coming to the year 2016 when Set Max first became the live streaming partner of IPL the love continued to blossom even then. As the channel successfully managed to play the film before or after the match, at any possible random time.

Over a period of years, we’ve come across viewers who have their own hilarious takes on this love story of Set Max’s love. Where for many the set max has become the synonym to Sooryavasnham, many have suggested the channel to rename it with the movie name as a sign of its love.

So here comes the question of the millennium! What is the reason behind the Sooryavansham reruns on Set Max? On the hunt for our answer, we came across a Quora thread that stated what looked to us a valid reason.

The satisfactory answer surely gave us goosebumps thinking of 83 years that remain of watching Sooryavansham on Set Max.

But when contacted Set Max, they denied the reports of any such purchase and said, “This may just well be a prank played by a Quora user. We just show reruns of the movie because people love.”

What we think the reason behind this is that the maximum movies are made on modern topics these days. The movies today have soo many scenes of physical intimacy so they don’t cater to the television audience. TV watching audience prefers family-oriented content which people watch sitting together.

Also, the movies today are made to get the attention of people visiting multiplexes and theatre this makes people willing to watch old movies again and again on TV sets.

Interested in getting all the latest news from the world of Marketing, Advertising and Startups? Subscribe to our Scoop by Marketing Mind newsletter so that you don’t miss any updates.

Related Posts