The One Club for Creativity has announced the launch of one of its flagship award gala- The One Show 2025, supported by an engaging call for entries campaign by creative and media agency Cutwater.
With this development in place, The One Show has opened the doors for entries to its upcoming awards show, with fees increasing after each deadline period.
That being said, the super-early entry deadline for submitting nominations is November 1, 2024, early entry deadline is December 13, 2024, regular deadline January 31, 2025, extended deadline is February 14, 2025, and the final deadline is February 28, 2025.
The One Show 2025 Jury Presidents and full juries will be announced shortly, with early judging starting in January 2025 and finalists announced in May 2025.
Gold, Silver and Bronze Pencil and Merit winners will be announced in May during Creative Week 2025 in New York.
Having announced the required details, The One Club for Creativity also pointed out that what’s new for this edition is that it has made changes to its Creative Effectiveness Discipline with all new categories and criteria for submission, the details of which will be available shortly, to more robustly prove that creativity is good for business.
“All One Show submissions must now include descriptions of the work background, creative idea, insights and strategy, execution, and results. This information will help judges make more informed decisions and promote thoughtful discussion, as well as enhance the quality of the comprehensive One Show awards archive,” The One Club stated in its press note.
Furthermore, all winning entries will continue to be showcased in the archive, and be viewable to all for free for one year. Also, all One Show winners also receive a complimentary one-year membership to The One Club, which also includes complete archive access.
Agencies, brands, production companies, and individuals responsible for winning work each year are highlighted in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC competition, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally, and by country.
Also, the revenue generated from The One Show entries goes back into the industry to fund programming under the nonprofit organisation’s four pillars- Education, Inclusion & Diversity, Gender Equality, and Creative Development.
Conceptualised by Cutwater, this year’s call for entries of The One Show 2025 is supported by an extended digital campaign from the based in San Francisco and New York media and creative agency and revolves around the theme- “The Creative Award for Creative Creatives”, showcasing the work highlights what differentiates The One Show from other competitions- ‘by creatives, for creatives’, and miles apart from the world of jury politics and obscenely expensive, overextending festivals.
The campaign brings to life the curiosity and wonder of the artistic process via a blueprint-style design treatment, and positions the iconic One Show Pencil as the beacon of the communications
Commenting on the campaign launch, Chuck McBride, Founder and CCO, Cutwater, said, “The One Show honors what should be valued the most: creative impact and merit. For this season, we developed a campaign for creatives by creatives. We followed the essence of an approach to the award show’s blueprints of the Pencil itself. The design system is strategically built to be friendly across digital and social, all of the places creatives will be. We can’t wait to continue the effort during the judging and winner stages.”
Credits:
Client: The One Club for Creativity, New York
Campaign: “The Creative Award for Creative Creatives” for The One Show 2025
Agency: Cutwater, San Francisco
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Director: Amy Su
Senior Designer: Patrick Nelson
Copywriter: Mike Ennen
Group Account Director: Matt Allen
Account Director: Grace Fiset
Project Manager: Ana Elejalde
