The Great Diwali Prep Countdown event brought together the collective expertise of leading platforms. Additionally, representatives from more than 150 brands (offline and online) including Blackberrys, Kiehl’s, Torani, India Gate, RSPL Group, The Body Shop, Revlon, RR Kabel, AMD, Ranna Gill, and MyTrident were in attendance.
The event began with Google India’s Shrey Chopra, where attendees delved into the dynamics of full-funnel marketing. The session’s key takeaways were how YouTube can help in a growing interest for the brand which can eventually be harvested through performance marketing initiatives. The session championed YouTube’s pivotal role in customer education and category building especially now with Connected TV, which has emerged as a promising platform for accessing all kinds of audiences. Google advocated a minimum frequency of 4 and a reach of 40-60% in an always-on fashion for achieving optimal results. The session also underscored the indispensable role of creativity in driving success in the digital age.
Arpit Tyagi, Avirup Das, Paurush Sharma and Yamini Shah from Amazon India explored emerging consumer trends shaping the e-commerce industry and Amazon’s pivotal role in this ecosystem. Success stories from brands offered valuable insights. Additionally, it addressed the importance of going beyond traditional search advertising, showcasing the potential of miniTV and demand-side platform (DSP) advertising. Media recommendations were shared to guide brands in effectively expanding their presence and reaching their target audiences at the Global Innovation Forum (GIF) 2023.
Andrew Rozara led Flipkart’s session, highlighting available solutions and providing brands with innovative ways to connect with their target audiences. He also provided ideas around how brands can leverage Flipkart’s marquee events and campaigns to maximise their visibility and impact. This comprehensive session aimed to equip participants with valuable insights and strategies to navigate the dynamic world of e-commerce and effectively reach and engage their target audience.
Addressing the rapidly emerging quick-commerce, the event had BigBasket and Zepto sharing various advertising avenues. Anindita Kundu from BigBasket discussed the advantages viz. achieving full-funnel attribution, enabling insights into the entire customer journey, real-time reporting and customisation to maximise campaign ROI. Zepto’s session by Gaurav Loomba explored a range of brand solutions, including in-app promotions, targeted search campaigns, and offline strategies tailored to brands’ specific needs.
About Lyxel&Flamingo
Headquartered in Gurugram, with offices in Mumbai and Bengaluru, Lyxel&Flamingo is one of the largest independent creative and digital media investment companies. Founded in 2013, they now have a strength of more than 500 full-time employees.
About The Great Diwali Prep Countdown
The event provided ample opportunities for networking and collaboration in dedicated cabins and conference rooms, fostering a vibrant community within the digital marketing landscape. The event was further enhanced by a well-curated lunch session. While Shrey Chopra from Google highlighted Lyxel&Flamingo’s crucial role as an “extension of their team”, emphasising Google’s investment in this growing partnership, Yamini Shah from Amazon appreciated Lyxel&Flamingo for such an “engaging and interactive format”.
As we gear up for the festive season, the event was an invaluable platform for exploring innovative strategies, strengthening partnerships, and building for the future.
