Axis Max Life Insurance (formerly- Max Life Insurance) has entrusted Techmagnate with the duties of handling the responsibility of blueprinting and executing end-to-end SEO services for its Term Insurance and Savings related products in India, after a multi-agency pitch.
The agency’s strategic approach to this association encompasses an in-depth analysis of Axis Max Life Insurance’s current digital footprint. Techmagnate’s SEO experts will work closely with the company’s in-house marketing team to develop a comprehensive SEO strategy, tailored to address their business goals and target audience.
Over the years, Techmagnate has built a strong portfolio in the BFSI industry having worked with marquee brands such as Bajaj Finserv, Kotak Mahindra Bank, Axis Securities, Aditya Birla Finance, Muthoot Fincorp, Pinelabs, PNB Housing Finance and several others.
Commenting on the mandate win, Sarvesh Bagla, CEO and Founder, Techmagnate, said, “We are delighted to work with one of the foremost life insurance companies in India and embark on this journey. We are confident that our data-driven approach and expertise across the entire search landscape will help accelerate the company’s visibility in search results, driving organic traffic and generating quality leads. Winning this mandate exhibits our mutual commitment to innovation and growth in a digitally-forward era.”
To this, Vaibhav Kumar, SVP & Head- Product Management and Ecommerce, Axis Max Life Insurance, added, “We strive to continue as D2C leaders and significantly consolidate our market share. SEO being an important business aspect and with Techmagnate as our partner, we are hopeful to achieve this goal in months to come”
“Our goal is to establish synergy between our teams that will lead to innovative campaigns and measurable results”, Bagla concluded.
