Illustrake, a full-stack D2C enabler, has secured the digital mandate of Overlays Clothing, the fashion brand founded by Shlok Srivastava aka Tech Burner.
The partnership aims to amplify Overlays Clothing’s digital presence and reach a broader audience.
As part of the mandate win, Illustrake will utilise its expertise in crafting engaging ad content designed for diverse audiences, boosting the brand’s presence across a range of digital platforms.
With a focus on ideation, execution, and innovative digital strategies, the collaboration elevates Overlays Clothing’s market presence. Illustrake plans to develop a cohesive digital campaign strategy that aligns with the brand’s ethos while reaching its target audience more effectively.
Mihir Gadhvi, Founder and CEO, Illustrake, shared his enthusiasm about the partnership, stating, “We are thrilled to partner with Overlays Clothing. Having previously worked in this category, we have gained insights into the market dynamics, and we are ready to position the brand for its target audience in a way that resonates with their preferences.”
Muskan Singhaniya, Brand Manager, Overlays Clothing, also expressed optimism about the collaboration, and said, “In today’s digital age, a strong online presence is crucial for any brand. We are confident that Illustrake’s expertise will help us reach new heights by connecting with our audience in innovative ways. This partnership is a significant step forward for Overlays Clothing as we look to strengthen our brand’s digital footprint and engage with customers on a more personal level.”
