TATA Starbucks has appointed former Red Bull Head of Brand Marketing- Mitali Maheshwari as its new Product and Marketing Head for India.
Prior to joining Starbucks, she was associated with Red Bull India for over a decade’s time. During this stint, she served across a slew of roles including that of Head of Brand Marketing from July 2022 to April 2024, National Brand Manager from August 2020 to June 2022 and Assistant Brand Manager from March 2017 to August 2020.
She had joined them in Assistant Marketing from March 2014 to February 2016 and was elevated to the role of Consumer Collecting Manager in March 2016.
That being said, in her new role at TATA Starbucks India, she will spearhead product innovation and drive marketing initiatives for the brand.
Commenting on the development, Adrit Mishra, Chief Operating Officer, TATA Starbucks, said, “As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali’s dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.”
Expressing her enthusiasm on joining the company, Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks India, said, “As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth, while delivering the distinct Starbucks experience to consumers across the country.”
