Tata Motors is one brand that showcases its strong support to the homegrown sports in India like Kabaddi and Wrestling. Continuing their association Tata Motors introduced its brand new TVC “DeshKeTruck”.
The Essence of The TVC
The film showcases the range of commercial vehicles from the house of Tata and how they resonate with a sportsperson’s life. Sharing some common attributes lithe ke quest for excellence, the vehicles also double up as a symbol of perfection and aspires the atheletes to push their limits in order to achieve the best. The film ‘Desh Ke Truck’ has been conceptualized by Rediffusion and executed by Old School Films.
Players like Sushil Kumar, Sakshi Malik, Monu Goyat, Bajrang Punia, Rishank Devagida make their presence felt in the TVC. These players have been associated with WFI and PKL leagues for a long time now and the brand aims at promoting the ad during the Pro Kabaddi League matches. The social media has been trending with hashtags like #DeshKeKhiladi, DeshKeTruck, #PKL, #WFI
Speaking on the TVC, Mr. UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said, “Tata Motors is the archetype trucking champion of India. In essence – the ‘DeshKeTruck’ positioning embodies our vehicles and the movement of the Indian economy at large. Tata Motors Commercial Vehicle’s association with Kabaddi & Wrestling is our acknowledgment of the undeniable and unstoppable ‘Sportification’ of India through these homegrown sports.”
Mr. Pramod Sharma – Executive Creative Director, Rediffusion said, “Tata Commercial Vehicles are the lifeline of India. Be it goods, Ganesha idols or sports felicitation processions, the Tata vehicles carry emotions with them, making them the heartbeat of the country. Our idea stemmed from this insight, executed nicely by Old School Films.”
Tata Motors has been a front-runner when it comes to promoting and supporting Wrestling and Kabaddi in the country and they have gone ahead and strengthened this emotion by associating with WFI and PKL. They are looking at extending this support by encouraging it within the masses through their simple and effective TVC.