Tata Motors is one such name that has always positioned itself as a brand that wants to give back to society. Continuing the same approach, it has launched a new variant in the <a href="https://busesandvans.tatamotors.com/product/tata-magic-cng">Tata Magic range</a> that runs on both compressed natural gas (CNG) and petrol. <h2><strong>Tata Magic Bi-fuel has some amazing features such as:</strong></h2> <ul> <li>Sleek design and a 694cc powerful engine that offers a range of around 380 kilometers on a single fill.</li> <li>Value-added features like an Eco switch, gearshift advisor, and improved driver ergonomics to improve efficiency and reduce total cost.</li> <li>Spacious and comfortable seating with deluxe seats.</li> </ul> <img class="aligncenter size-large wp-image-101022" src="https://marketingmind.in/wp-content/uploads/2024/06/0-700x467.jpg" alt="" width="700" height="467" /> Knowing the importance of emotions for the Indian audience, Tata Motors has used creative storytelling to promote this new variant. The brand has launched a touching video that will take you on a roller-coaster ride of emotions. Have a look: <iframe title="YouTube video player" src="https://www.youtube.com/embed/t5s27Y9N5Kk?si=It1cZclOI3ayhRpt" width="560" height="415" frameborder="0" allowfullscreen="allowfullscreen"></iframe> In addition to the main film, the campaign has been amplified through short videos that showcase the features of Tata Magic Bi-fuel in an engaging and simple manner. <iframe title="YouTube video player" src="https://www.youtube.com/embed/XnC0601UGQY?si=rQiMaqsLhV0sv3YX" width="560" height="415" frameborder="0" allowfullscreen="allowfullscreen"></iframe> <iframe title="YouTube video player" src="https://www.youtube.com/embed/8yctx1BZGHk?si=iW_VEwmOHbqkCkh_" width="560" height="415" frameborder="0" allowfullscreen="allowfullscreen"></iframe> <iframe title="YouTube video player" src="https://www.youtube.com/embed/_GDIrL--EQ8?si=r2_ZiDfNa1J2s018" width="560" height="415" frameborder="0" allowfullscreen="allowfullscreen"></iframe> <iframe title="YouTube video player" src="https://www.youtube.com/embed/L6WvchACmkI?si=rVs9Hqd4W1-sXFbe" width="560" height="415" frameborder="0" allowfullscreen="allowfullscreen"></iframe> <iframe title="YouTube video player" src="https://www.youtube.com/embed/Fp4-4BtdgXU?si=Rkuab0SCAlDMnW-h" width="560" height="415" frameborder="0" allowfullscreen="allowfullscreen"></iframe> Overall, with a more versatile and energy-efficient transportation solution and a campaign that resonates with the brand’s position perfectly, Tata has once again won the hearts of Indian consumers with a problem-solving product and a campaign that improves the recall value of the recent launch. What’s your take on this?<!--more--><strong>Must Read: <a href="https://marketingmind.in/tata-motors-launches-new-signa-truck-focuses-on-more-utility-productivity-in-ad-film/">Tata Launches New Signa Truck; Focuses On ‘More Utility & Productivity’ In Ad Film</a></strong>
