Tata Motors is one such name that has always positioned itself as a brand that wants to give back to society. Continuing the same approach, it has launched a new variant in the Tata Magic range that runs on both compressed natural gas (CNG) and petrol. Along with this, it has some amazing features such as:
- Sleek design and a 694cc powerful engine that offers a range of around 380 kilometers on a single fill.
- Value-added features like an Eco switch, gearshift advisor, and improved driver ergonomics to improve efficiency and reduce total cost.
- Spacious and comfortable seating with deluxe seats.
Knowing the importance of emotions for the Indian audience, Tata Motors has used creative storytelling to promote this new variant. The brand has launched a touching video that will take you on a roller-coaster ride of emotions. Have a look:
In addition to the main film, the campaign has been amplified through short videos that showcase the features of Tata Magic Bi-fuel in an engaging and simple manner.
Overall, with a more versatile and energy-efficient transportation solution and a campaign that resonates with the brand’s position perfectly, Tata Motors has once again won the hearts of Indian consumers with a problem-solving product and a campaign that improves the recall value of the recent launch.
What’s your take on this?
