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Tag: next billion users

Marketing To The Next Billion Users Will Require Brands To Combine Scale With Sensitivity: Ashish Tiwari Ashish Tiwari, Home Credit India, The Great Indian Wallet Study 3.0, Financial Well-Being Index, next billion users, digital payment adoption, UPI, financial inclusion, Gen Z, Millennials, consumer segmentation, trust-building, financial literacy, hyper-local content, responsible credit, #ZindagiHit, data-driven insights, creative storytelling

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Marketing To The Next Billion Users Will Require Brands To Combine Scale With Sensitivity: Ashish Tiwari

by Sakshi Sharma

As India’s lower-middle-class population embraces digital finance with greater confidence and caution, a new narrative is ...

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