Tag: measurement

Smytten Pulse, an AI-powered data solutions and consumer research platform, has unveiled 'Brand Track', a next-gen tool for modern marketers ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...

On the third day of Goafest 2024, Shashank Srivastava, Member of the Executive Committee at Maruti Suzuki, emphasised the importance ...

In today's digital landscape, every form of digital media comes with well-defined metrics for measurability, according to Navin Khemka, CEO ...

One of India’s leading Independent Digital Marketing Transformation company, LS Digital, has announced the launch of CoMMeT, a technology service ...