Is Brand Marketing Dead?
In today’s world of instant clicks, viral trends, and performance marketing campaigns, one question keeps popping ...
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Tag: Marketing Strategy
Gaurav Rajput Joins BCCL As Chief Marketing Officer
Gaurav Rajput has joined BCCL (The Times of India) as Chief Marketing Officer. In this role, ...
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Shanu Singh Joins BCCL As Director– The Economic Times Brand
Shanu Singh has joined BCCL (The Times of India) as Director– The Economic Times Brand. In ...
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HDFC ERGO General Insurance Appoints Neha Bhattacharyya As Senior Vice President – Marketing
Neha Bhattacharyya has joined HDFC ERGO General Insurance as Senior Vice President – Marketing. Her career ...
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Chirag Chandiramani Promoted To Associate VP At Starcom India
Chirag Chandiramani took on the role of Associate Vice President at Starcom India in April 2025. ...
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Content, Commerce & Communication Take Center Stage At The 5th India International Brand Summit
The 5th India International Brand Summit (IIBS) successfully concluded on May 28, 2025, at JW Marriott, ...
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MakeMyTrip Elevates Abhishek Bhasin To VP – Brand & App Performance Marketing
MakeMyTrip has elevated Abhishek Bhasin to VP - Brand & App Performance Marketing. He was previously ...
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Tata Group’s Voltas Appoints Crompton Greaves’ Pragya Bijalwan As It New Head of Marketing
Voltas, a TATA Enterprise, has appointed former Head of Marketing at Crompton Greaves Consumer Electricals- Pragya ...
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Solidifying Shemaroo’s SVOD Offering Is Our Current Priority While Keeping Other Models In Long-Term Plan: Saurabh Srivastava
India’s vibrant cultural diversity reflects seamlessly in its entertainment landscape, making content as varied as the ...
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From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook
Pushpa 2’s marketing strategy is a masterclass in leveraging brand partnerships and targeted regional outreach. From ...
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