Google Search Patterns Reveal 2x Rise in Science-Led Wellness in India: Kantar
Kantar has released its Health and Wellness in India report, drawing on 2024 Google search data ...
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Tag: Kantar
41% Of Millennials & 31% Of Gen Z Men Feel Negatively Represented In Advertising: Kantar
When was the last time you saw a man doing the dishes in an ad, without ...
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Skipped Another Ad? Kantar’s Prasanna Kumar Explains Why Most Ads Don’t Make The Cut
Suppose you’re watching a video on YouTube, and an ad pops up. You barely register it ...
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CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media Compass Report
Connected TV (CTV) is fast emerging as a premium advertising channel in India, attracting 35 million ...
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India’s Influencer Marketing Industry Hit Rs 3,600 Crore In 2024; Projected To Grow By 25% In 2025
WPP Media’s influencer and content marketing solution, The Goat Agency, in collaboration with Kantar, a marketing ...
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7 In 10 Rural Consumers Engage With Online Media, 28% Rise Since 2022: GroupM & Kantar Report
GroupM, WPP’s media investment group, in collaboration with Kantar, a marketing data and analytics company, today ...
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Sports, Entertainment & Music, Kidsverse & More Influence Marketing Strategies In India: Kantar
Kantar, a leading marketing data and analytics company, has now released the first edition of its ...
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1.46x Increase In Parents Considering Kids’ Input For Smart TV Purchases Compared To 2022: Kantar
55% of parents are allowing full discretion to their kids over career choices, as per the ...
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While 86% Consumers Are Willing To Take Up Offers Online, Offline Uptake Stands At 60%: Kantar
According to the recent report released by Kantar, a marketing data and analytics company, there is ...
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Parle Becomes Most Chosen In-Home FMCG Brand For Record 12 Years In Kantar Brand Footprint India 2024
As Kantar releases the 12th edition of its Brand Footprint India Report 2024, Parle has once ...
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