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Publicis Groupe Merges Publicis Worldwide & Leo Burnett To Form ‘Leo’; Let Goes ‘Burnett’ Name

ASCI Rolls Out Advisory For LinkedIn Influencers; Mandates Disclosure Of Material Connections

Django Digital Drops ‘Digital’ From Its Name, Rebrands As DJANGO

To Elevate Its Digital Presence, Go Zero Endows Whoppl With Its Social Media Mandate

Swiggy Entrusts DJANGO To Redefine Social Media Engagement For Swiggy Dineout

Cheil India’s Experience Commerce Wins Tata MenCan’s Social Media Mandate

LEAPX Launches Conversational Multi-Agent AI- DAC For Paid Digital Advertising

Madison Media’s Vikram Sakhuja Conferred With AAAI’s Lifetime Achievement Award

Amazon Ads Brings GenAI To Amazon Marketing Cloud; Launches Amazon Retail Ad Service
Marketing

John Jacobs Elevates Sumit Chawla To AVP Of Marketing

Protinex Partners With Kaun Banega Crorepati Season 16 As Co-Powered Sponsor

ACKO Unveils New Möbius Strip-Inspired Brand Identity To Symbolise Infinite Trust On Customers

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Here’s Why PUMA Changed Its Branding Signage From PUMA To PVMA

Google’s Anubha Upadhyay Joins Teleperformance As APAC’s VP- Go-to-Market Solutions

Indian Cinema Generates Rs 11,833 Cr In 2024 Making It 2nd Best Year Of All Time After 2023’s Rs 12,226 Cr: Ormax

BigMuscles Nutrition Onboards Asim Riaz As New Brand Ambassador

From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal
Media

Solidifying Shemaroo’s SVOD Offering Is Our Current Priority While Keeping Other Models In Long-Term Plan: Saurabh Srivastava

HT Media Appoints TikTok’s Sameer Singh As Group Chief Executive Officer

Prasar Bharati Introduces ‘Kumbhvani’ FM Channel Dedicated To Maha Kumbh

Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

ZEE Network To Broadcast DP World ILT20 Season 3

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

Mona Jain Joins BrandPulse Global As Chief Growth Officer

IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders
Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

TV Today Network To Shut Its Radio Business

Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role
What’s Buzzing

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

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Tag: IPL

Reliance & Disney To Divest 7 Channels, Not To Bundle Ad Slots For Cricket

Media

Reliance & Disney To Divest 7 Channels, Not To Bundle Ad Slots For Cricket

October 23, 2024

As a part of securing the regulator's approval, the two parties voluntarily agreed not to bundle ...

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RIL-Disney Merger: Indian M&E Industry Weighs In On Potential Streaming Of Live Sports Exclusively On Hotstar

Media

RIL-Disney Merger: Indian M&E Industry Weighs In On Potential Streaming Of Live Sports Exclusively On Hotstar

by Sakshi Sharma

October 23, 2024

Recent reports indicate that all live sporting events in India, including the Indian Premier League (IPL), ...

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What Makes Ad Industry Leaders Perceive Disney-RIL Merger A ‘Diwali Bonanza’ Yet ‘Monopolistic Monolith’

Advertising

What Makes Ad Industry Leaders Perceive Disney-RIL Merger A ‘Diwali Bonanza’ Yet ‘Monopolistic Monolith’

September 3, 2024

Since the beginning of times, it is a universally known fact that ‘1+1 makes 2’ but ...

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A Sneak Peak Into The 'Fundamental(s)' & Making Of adidas India's 'You Got This' Commercial For ICC Men's Cricket World Cup 2024

Advertising

A Sneak Peak Into The ‘Fundamental(s)’ & Making Of adidas India’s ‘You Got This’ Commercial For ICC Men’s Cricket World Cup 2024

When it comes to cricket, India is one of the countries which follow the sport almost ...

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During IPL 2024, Viewers Displayed 1.2x More Attention To Ads On CTV Than On LTV & YouTube CTV: JioCinema's Study

Media

During IPL 2024, Viewers Displayed 1.2x More Attention To Ads On CTV Than On LTV & YouTube CTV: JioCinema’s Study

JioCinema, the Official Digital Streaming Partner of TATA IPL 2024, has released the results of a ...

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Anil Jayaraj Steps Down As CEO Of Viacom18 Sports

Media

Anil Jayaraj Steps Down As CEO Of Viacom18 Sports

Anil Jayaraj, the Chief Executive Officer (CEO) of Sports at Viacom18, has stepped down after nearly ...

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ED Searches Offices Linked To Fairplay App Over Financial Irregularities

What’s Buzzing

ED Searches Offices Linked To Fairplay App Over Financial Irregularities

The Enforcement Directorate (ED) carried out searches at several locations as part of its probe regarding ...

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IPL's Business Value Surged By 6.5% To $16.4 Billion in 2024: Houlihan Lokey

Media

IPL’s Business Value Surged By 6.5% To $16.4 Billion in 2024: Houlihan Lokey

The Indian Premier League's (IPL) business value has surged by 6.5%, reaching $16.4 billion in 2024, ...

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IPL 2024 Witnesses 35% Surge In Social Media Engagement Compared To Last Season: Interactive Avenues Report

Media

IPL 2024 Witnesses 35% Surge In Social Media Engagement Compared To Last Season: Interactive Avenues Report

Interactive Avenues, a full-service digital agency and the digital arm of IPG Mediabrands India, launched "IPL ...

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JioCinema Records 2,600 Crore Views During IPL 2024

Media

JioCinema Records 2,600 Crore Views During IPL 2024

JioCinema, the official streaming platform for the TATA IPL has record a reach of 2,600 crore ...

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