Vinod Intelligent Cookware Onboards Chef Nehal Karkera As Digital Ambassador
Vinod Intelligent Cookware, India’s legacy cookware brand, announced the onboarding of Chef Nehal Karkera as its ...
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Tag: Gen Z
A Mere 5% Boost In Attention Can Lead Up To 2X Gains In Brand Perception: Report
In a world of doomscrolling and distractions, grabbing just a sliver of attention can mean everything. ...
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Cake Smashes, Breakup Scoops, & Ghosted BFFs: Brands Serve Friendship With A Side Of Chaos This Year
In an age where friendships are played out more on screens than in person, and where ...
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Tinder Teams Up With Indu Ice Cream To Turn Ghosting Into A Delicious Recovery
Tinder India has launched a ‘Move On’ campaign with Mumbai's Indu Ice Cream, releasing four limited-edition ...
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Too Yumm! Onboards Ananya Panday As The Face Of K-Bomb
Too Yumm! has onboarded Ananya Panday as a face following its entry into the instant noodles ...
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Snapchat Rolls Out New OOH Campaign To Woo Advertisers Targeting Gen Z
Snapchat has rolled out a new OOH (Out-of-home) campaign with a direct message for advertisers, “If ...
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JioStar Plans To Increase Gen Z Programming In South India By 7 To 10 Times
JioStar Entertainment leaders, Alok Jain and Krishnan Kutty, outlined the vision for the future of Indian ...
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Marketing To The Next Billion Users Will Require Brands To Combine Scale With Sensitivity: Ashish Tiwari
As India’s lower-middle-class population embraces digital finance with greater confidence and caution, a new narrative is ...
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White Rivers Media To Spearhead Digital Creative Mandate For Bombay Times, Delhi Times & All Other Times Of India Metro Supplements
White Rivers Media will lead the comprehensive digital creative mandate for Bombay Times, Delhi Times, and ...
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Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India
I am certain Gen Zs are by now sick of hearing about brands wanting to crack ...
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