Tag: Consumer Behaviour

At the 10th edition of IAMAI’s India Affiliate Summit 2024, more than 50 stalwarts from the country’s digital marketing ecosystem ...

82% of Indian GenZ consider Spotify the ultimate antidote to doom-scrolling, Spotify’s sixth annual Culture Next Report. Additionally, 49% of ...

Inshorts Group has released a latest poll, offering insights into consumer behaviour and shopping preferences during the festive season. As ...

Given that the festive season is currently underway in India and the marketing world is coming up with more and ...

In our digitally-driven world, influencers have wielded profound influence across a spectrum of interests, spanning from makeup to marketing, and ...

In the contemporary times when influencer marketing has grown exponentially in the past couple of years, iCubesWire recently conducted a ...

On the third day of Goafest 2024, Shashank Srivastava, Member of the Executive Committee at Maruti Suzuki, emphasised the importance ...

For someone who entered the world of marketing owing to her keen interest in ‘Consumer Insights’ and later involved working ...

In the past couple years, if there’s one thing that has got most marketers worried, it's the fragmentation of mediums ...