Tag: Connected TV

At YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its ...

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, ...

Ever since Tesla Chief Elon Musk acquired Twitter (now X), the microblogging platform has undergone a ...

One of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing ...

As we inch closer to the cookie deprecation era, ad-tech businesses are coping with its aftermath ...