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Rahul Gupta’s Creative Agency By Design Takes A Reverse Drift To Use Its New Old ‘IBD’ Identity

BC Web Wise Wins LIC Housing Finance’s Full Service Digital Mandate

Keerthi Kumar Joins SW Network As Business Head

Promoters Of R K SWAMY Buy Out US- Based Evanston Pioneer Fund’s 3.56% Shares

From Coca Cola Painting Santa Red In 1931 To BigBasket Going Beyond Trees & Santa, Brands Push Christmas-vertising In 2024

Delhi HC Restrains AGF Finlease From Using ‘PhonePey’ Name Owing To PhonePe’s Trademark

PHD Elevates Yash Bhanushali To Director Of Performance Marketing

Data Analytics Solutions Provider Trailytics Bags Cipla Health’s E-Commerce Analytics Mandate

Dabur Moves Delhi HC Against Patanjali Over ‘Disparaging’ Chyawanprash Ad
Marketing

Comscore Appoints Former Samsung Ads’ Exec Jackelyn Keller As Its New Chief Marketing Officer

Zairus Master Steps Down As Honasa Consumer’s Chief Business Officer

Matrimony.com Ropes In Anil Kapoor As Brand Ambassador For Community Matrimony

ZALORA Group Appoints Achint Setia As Chief Revenue & Marketing Officer

Mahesh Narayanan Calls It A Day As Netcore Cloud’s Chief Marketing Growth Officer

Apple Appoints Mili Kapoor As Product Marketing Lead- iPad

Godfrey Philips Appoints Siddharth Chawla As Chief Operating Officer

Brands Are Realising Underutilised Market Tools’ Potential & Are Turning To Solutions Like WebEngage To Unlock Opportunities: Ankur Gattani

Subway’s Aneri Jain Joins Starbucks India As Senior Marketing Manager
Media

Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

Prasar Bharati’s OTT Platform ‘WAVES’ Surpasses 1 Million Downloads

Manish Kalra Quits ZEE5 As Chief Business Officer- India & Global

TRAI Unveils Upgraded Website Featuring A Host Of Additional Features

Radio Ad Volumes Surged By 2% In January-September 2024: TAM AdEx

PVR INOX Restructures Its Rs 600 Cr Media Business; Shalu Sabharwal To Take The Helm

NCLAT Approves Sapphire Media’s Acquisition Of Big 92.7 FM

Delhi HC Protects Journalist Rajat Sharma’s Personality Rights, Orders Removal Of Deepfake Content

IAB Tech Lab Introduces Programmatic CTV Genre Guidance Leveraging Content Taxonomy
Business

Rikant Pittie Takes Over As EaseMyTrip’s CEO From Nishant Pitti

Twenty Four Seven Files Suit Against Godfrey Phillips For Alleged Unauthorised Trademark Usage

B2B Manufacturing Tech Co- Groyyo Elevates Nitin Jain MD-Exports To Co-Founder Role

To Shape Next Phase Of Growth & Innovation, Anil Dua Joins SAR E-Mobility As Co-Founder & Partner

Wow! Momo Can’t Claim Monopoly Over The Word “Wow” In Restaurant Sector: Delhi HC

We Aim To Scale Beyoung’s ARR To Rs 600 Crore By 2027: Shivani Soni

Grapes Worldwide’ Founder- Himanshu Arya Launches New Venture For Pre-Owned Luxury Cars- Luxury Cart

Honda and Nissan Exploring Merger Or Capital Tie-Up Deal To Create A Singular Rival To Toyota

RBL Bank Re-Appoints R Subramaniakumar As MD & CEO
What’s Buzzing

How The LEGO® Group’s Winter PLAYgrounds Are Enabling Kids To Reconnect With PLAY

Tata Motors New Campaign Shows How Fleet Edge Makes Life Easier for Fleet Owners

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

Order Volumes Up 17% & GMV Surges 24% YoY During Black Friday Sales 2024: Unicommerce

E-Commerce Brands Witness 24% GMV Surge This Black Friday Weekend: GoKwik

Millennial Achievers 2024: Marketing Mind Celebrates Trailblazing Success Of 43 Industry Executives Across India’s Advertising, Marketing & Start-up Ecosystem
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

Exploring The Metaverse: Opportunities For Brands In The Virtual World

Learning Gen Z’s Shopping Habits & Their Obsession With Niche Influencers

The Know Hows Of Building A Strong Content-To-Commerce Strategy To Create Meaningful Connections With Audience

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Tag: brand partnerships

Here’s How ZEE Is Using ‘Dilfluencers’ To Make Its TV Characters Perfect Partners For Brands

Here’s How ZEE Is Using ‘Dilfluencers’ To Make Its TV Characters Perfect Partners For Brands

by Sakshi Sharma

December 10, 2024

Ashish Sehgal, Chief Growth Officer for Digital and Broadcast Revenue at ZEE, and Kartik Mahadev, Chief ...

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