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53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

Customer-Led Interactions, Investment In 0 & 1P Data, AI Agents, Customer Retention & More To Take Centre Stage In 2025: CleverTap

Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

Ritika Malhotra Reunites With FCB Group India; Joins FCB Interface As Head- Digital From Wondrlab

To Help Brands Make Smarter Decisions, LS Digital Launches Research As A Service (RaaS)

ThinkROI Appoints Interactive Avenues’ Nitin Kalel As Director- Technology

Rahul Gupta’s Creative Agency By Design Takes A Reverse Drift To Use Its New Old ‘IBD’ Identity

BC Web Wise Wins LIC Housing Finance’s Full Service Digital Mandate

Keerthi Kumar Joins SW Network As Business Head
Marketing

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

Comscore Appoints Former Samsung Ads’ Exec Jackelyn Keller As Its New Chief Marketing Officer

Zairus Master Steps Down As Honasa Consumer’s Chief Business Officer

Matrimony.com Ropes In Anil Kapoor As Brand Ambassador For Community Matrimony

ZALORA Group Appoints Achint Setia As Chief Revenue & Marketing Officer

NIVEA India Appoints Siddhartha Juneja As New E-Commerce Director

Siddhayu’s Shrirang Tembhekar Joins Dinshaw’s Dairy Foods As Head Of Marketing
Media

Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

Mona Jain Joins BrandPulse Global As Chief Growth Officer

IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

HBO & Cablevision Founder Charles Dolan Passes Away At 98

Network18 Appoints India Today’s Shobit Arora As National Head- Connected TV

Prasar Bharati’s OTT Platform ‘WAVES’ Surpasses 1 Million Downloads
Business

Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air

The Last Of Dunzo’s Co-Founders Kabeer Biswas Moves On; To Join Flipkart Minutes ‘Soon’

Kotak Mahindra Bank’s Chief Technology & Operations Officer Milind Nagnur Quits

Image Licensing Companies Getty Images & Shutterstock Explore Merger Deal

Hindustan Unilever To Acquire Peak XV Partners-Backed Minimalist For Rs 3000 Crore

Rikant Pittie Takes Over As EaseMyTrip’s CEO From Nishant Pitti

Rajat Verma To Take Over As CEO At DBS Bank India In March 2025

CARS24 Elevates VP- Himanshu Ratnoo To CEO- Used Cars India Role

Wilmar Searches For Strategic Investors As Adani Group Announces Its Exit From Adani Wilmar
What’s Buzzing

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

How The LEGO® Group’s Winter PLAYgrounds Are Enabling Kids To Reconnect With PLAY

Tata Motors New Campaign Shows How Fleet Edge Makes Life Easier for Fleet Owners

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

Exploring The Metaverse: Opportunities For Brands In The Virtual World

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Tag: Brand Ambassador

From Silver Screen to Ad Screen: Exploring Ajay Devgn’s Ad Odessey On His 55th Birthday

What’s Buzzing

From Silver Screen to Ad Screen: Exploring Ajay Devgn’s Ad Odessey On His 55th Birthday

Born on April 2, 1969 to a Punjabi Hindu family where his father was a stunt ...

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Marketing

Cleartrip Onboards Mahendra Singh Dhoni As Brand Ambassador

One of the leading online travel companies in India, Cleartrip, a Flipkart company, has appointed cricketing ...

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Marketing

Castrol India Appoints Shah Rukh Khan As Brand Ambassador

Castrol India, a subsidiary of bp Group, has onboarded Shah Rukh Khan as its Brand Ambassador ...

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Business

Joy Personal Care Onboards Shah Rukh Khan As Brand Ambassador for Face Wash Category

Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, has ...

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Mandates

Urbn Appoints Curativity As Its Creative AOR

Following a multi-agency pitch, Curativity, a marketing services platform, has secured Urbn's creative mandate. Urbn is ...

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Business

TRESemmé Onboards Ananya Panday As Brand Ambassador To Elevate Beauty Standards

One of the leading hair care innovation brands in India, TRESemmé has onboarded Bollywood actress and ...

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Marketing

Slice Onboards Nayanthara As Its Latest Brand Ambassador

Slice, the mango flavored beverage from the house of PepsiCo, has appointed Nayanthara as its latest ...

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Jacqueline Turns 38: A look At Her Amazing Journey With Brands

What’s Buzzing

Jacqueline Turns 38: A look At Her Amazing Journey With Brands

by Priyanka Kesarwani

August 11, 2023

Jacqueline Fernandez, a name that resonates with charm, elegance, and sheer versatility, turns 38 today. Her ...

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Listicles

As Alia Bhatt Becomes The Global Brand Ambassador Of Gucci, Here Are Some Other Celebs Representing The Luxury Brand

by Priyanka Kesarwani

Gucci, one of the world's leading luxury fashion brands, has been known for their iconic collabs ...

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Marketing

Marketing Strategies Of The Biggest Cosmetic Brand: Maybelline

by Priyanka Kesarwani

January 25, 2023

What marketing approach, essentially, underpins Maybelline's success? According to a recent ShareIQ analysis, Maybelline has so ...

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