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To Maximise Global Advertisers’ ROI, IAS Launches AI-Driven TMP Solution

VML India’s Manas Lahiri Rejoins Havas India In A Newly Created Role Of CGO

53% Consumers Want AI-Led Efficiencies To Translate Into Affordable High Value Products: Adobe

Wavemaker’s Premjeet Sodhi Becomes WPP OpenDoor’s Global Lead- Measurement & Analytics

Ritika Malhotra Reunites With FCB Group India; Joins FCB Interface As Head- Digital From Wondrlab

Customer-Led Interactions, Investment In 0 & 1P Data, AI Agents, Customer Retention & More To Take Centre Stage In 2025: CleverTap

To Help Brands Make Smarter Decisions, LS Digital Launches Research As A Service (RaaS)

ThinkROI Appoints Interactive Avenues’ Nitin Kalel As Director- Technology

Rahul Gupta’s Creative Agency By Design Takes A Reverse Drift To Use Its New Old ‘IBD’ Identity
Marketing

Tarandeep Singh Sekhon Rejoins KidZania As Chief Business Officer

Ankit Goyle Joins Snap Inc As Head Of India Marketing

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

Bisleri International Elevates Somit Singh To Category Lead- Carbonated Soft Drinks

YES Bank’s Karan Parekh Joins Delhivery As Head of Digital Marketing

Comscore Appoints Former Samsung Ads’ Exec Jackelyn Keller As Its New Chief Marketing Officer

Zairus Master Steps Down As Honasa Consumer’s Chief Business Officer

Matrimony.com Ropes In Anil Kapoor As Brand Ambassador For Community Matrimony

ZALORA Group Appoints Achint Setia As Chief Revenue & Marketing Officer
Media

ZEE Network To Broadcast DP World ILT20 Season 3

Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

Mona Jain Joins BrandPulse Global As Chief Growth Officer

IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders

Sonia Huria Joins Maddock Films As Head- Brand, Consumer & Social Communications

Viacom18 Media Becomes Direct Subsidiary Of Reliance Industries

HBO & Cablevision Founder Charles Dolan Passes Away At 98

Network18 Appoints India Today’s Shobit Arora As National Head- Connected TV
Business

Orient Technologies Appoints FIS’ Shrihari Bhat As Its New Chief Executive Officer

Belson Coutinho Elevated To Co-Founder & COO Role At Akasa Air

The Last Of Dunzo’s Co-Founders Kabeer Biswas Moves On; To Join Flipkart Minutes ‘Soon’

Kotak Mahindra Bank’s Chief Technology & Operations Officer Milind Nagnur Quits

Image Licensing Companies Getty Images & Shutterstock Explore Merger Deal

Hindustan Unilever To Acquire Peak XV Partners-Backed Minimalist For Rs 3000 Crore

Rikant Pittie Takes Over As EaseMyTrip’s CEO From Nishant Pitti

Rajat Verma To Take Over As CEO At DBS Bank India In March 2025

CARS24 Elevates VP- Himanshu Ratnoo To CEO- Used Cars India Role
What’s Buzzing

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

Exploring The Metaverse: Opportunities For Brands In The Virtual World

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Tag: Brand Ambassador

What’s Buzzing

‘Hitman’ Turns 37: A Look At Rohit Sharma’s Brand Endorsement Journey

Today marks the 37th birthday of the celebrated Hitman of Indian cricket, Rohit Sharma. Renowned for ...

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Marketing

boAt Onboards Cricketer Yashasvi Jaiswal As Brand Ambassador

boAt, an audio wearable brand, has roped in cricketer Yashasvi Jaiswal as its new brand ambassador. ...

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Marketing

MasterChow Ropes In Celebrity Chef Ranveer Brar As Brand Ambassador

One of the homegrown Indian brands which specialized in ready-to-cook Asian staples, MasterChow has roped in ...

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Marketing

Aprilia India Announces John Abraham As Its Brand Ambassador

Aprilia, a manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian ...

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Marketing

D’Décor Ropes In Ranveer Singh As The Brand Ambassador Of Its New Brand ‘Sansaar’

D’Décor, manufacturers of soft furnishing fabrics, has signed Bollywood actor Ranveer Singh to bring their new ...

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Marketing

Skechers Ropes In Cricketer Ishan Kishan As Brand Ambassador In India

Skechers has roped in cricket player Ishan Kishan as the new brand ambassador for Skechers India. ...

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Marketing

Dabur Launches Odomos Universal In Mosquito Liquid Vaporizer Segment With Kajol As Brand Ambassador

Dabur India has announced its entry into the mosquito liquid vaporizer category with the launch of ...

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What’s Buzzing

Walking Through Rashmika Mandanna’s Brand Endorsement Journey On Her 28th Birthday

Rashmika Mandanna, renowned for her roles in various South Indian movies, has recently gained widespread recognition ...

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Marketing

Asian Paints Onboards Virat Kohli As Brand Ambassador For Its Neo Bharat Latex Paint Range

One of India’s prominent paint and decor brands, Asian Paints, has onboarded cricketing icon- Virat Kohli ...

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Marketing

Goibibo Onboards Father-Son Duo- Jayaram and Kalidas As Its Latest Brand Ambassadors

Goibibo, one of India’s leading online travel brands, onboards the iconic father-son duo Jayaram and Kalidas ...

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