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ASCI To Host Landmark ICAS Global Summit In Mumbai For The First Time

Bombay DC Builds New Premium App For Home Appliances Major Blue Star

New Era Machines Awards Its Brand Strategy Mandate To Branding Agency- ABND

Cheil India’s Experience Commerce Wins Social & Media Mandate For Parle Candy Culture

Gaming Industry Bodies Collaborate To Launch Ethical Guidelines For Responsible Play

Ministry of Health And Family Welfare Seeks Removal Of Tobacco And Alcohol Ads In IPL 2025

Publicis Groupe Set To Close Lotame’s Acquisition Early In Q2 2025

FCB Group India Appoints WPP’s Financeplus’ Hariharan Nurani As Chief Financial Officer

Tech Giants Like Meta, Google Need To Join Fight Against Illegal Gambling & Betting Market In India: Digital India Foundation Report
Marketing

Havmor Ice Cream Extends Partnership With Gujarat Titans For TATA IPL 2025

Netcore Cloud Unveils 9 Agentic AI Agents To Build & Scale 10x More Hyper-Personalized Campaigns

It’s Only With AI That Marketers Can Better Predict The Unpredictable Consumer Behaviour & Improve Targeting: Neha Markanda

adidas And Liverpool Football Club Announce Multi-Year Partnership

Emcure Pharmaceuticals Expands OTC Portfolio; Onboards Vidya Balan As Brand Ambassador

Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

O Hi Onboards Kartik Aaryan As Brand Ambassador

Rugby Premier League Unveils Official Logo In Collaboration With GMR Sports

Britannia Industries Chief Executive Officer Rajneet Singh Kohli Quits
Media

Planet Marathi’s Akshay Bardapurkar Set To Launch Women-Centric OTT Platform ‘Plaanet Stree’

Angad Bhatia Joins As CEO Of Firstpost & Creator18

If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

BCCI Issues Expression Of Interest For Media Buying And Strategy Agency For IPL 2025

Bharat Gupta Moves On From Jagran New Media After 25 Years
Business

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

Curefit’s Former Business Head- Play & CHRO Chanakya Gupta Joins Tuco Kids As Co-Founder
What’s Buzzing

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

What Indian A&M, Tech & M&E Industry Want From Nirmala Sitharaman’s Upcoming Union Budget
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

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Tag: ad campaign

Brands Bring Sibling Bonds To Life With Playful & Heartfelt Rakshabandhan Campaigns

Listicles

Brands Bring Sibling Bonds To Life With Playful & Heartfelt Rakshabandhan Campaigns

August 20, 2024

Brands such as Cadbury, Haldiram's, boAt, Swiggy Instamart, IGP, and FNP, among others, have rolled out ...

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Lowe Lintas Conceptualises Dabur Real Fizzin’s First Ad Campaign Featuring Sidharth Malhotra

Advertising

Lowe Lintas Conceptualises Dabur Real Fizzin’s First Ad Campaign Featuring Sidharth Malhotra

August 14, 2024

Expanding its beverage portfolio with the launch of Real Fizzin and onboarding Sidharth Malhotra as its ...

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Ogilvy India Conceptualises Center Fresh’s ‘Aage Badh’ Ad Campaign Featuring Varun Dhawan

Advertising

Ogilvy India Conceptualises Center Fresh’s ‘Aage Badh’ Ad Campaign Featuring Varun Dhawan

August 14, 2024

The gum and mints brand of Perfetti Van Melle India- Center Fresh has roped in Bollywood ...

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Cheil Makes India Cheer For Neeraj Chopra In Samsung's Latest Ad Campaign For Olympics 2024

Advertising

Cheil Makes India Cheer For Neeraj Chopra In Samsung’s Latest Ad Campaign For Olympics 2024

Cheil India has launched a new campaign for Samsung, highlighting the extraordinary grit, determination, and spirit ...

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Decoding Trade Fantasy Game’s Marketing Gameplay For IPL 2024 & More With Jaya Chahar

Marketing

Decoding Trade Fantasy Game’s Marketing Gameplay For IPL 2024 & More With Jaya Chahar

Launched in 2023, Trade Fantasy Game- the birth child of Jaya Chahar and Deepak Chahar’s JCDC ...

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Advertising

Here’s How The IPL Has Become A Hotbed For Influencer-Brand Synergy

by Sakshi Sharma

The Indian Premier League (IPL) stands as more than just a cricket tournament, it's a cultural ...

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If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao

Marketing

If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao

by Sakshi Sharma

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, ...

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Advertising

Ayushmann Khurrana Roped In As Brand Ambassador For Nautica India

Myntra Jabong, the wholesale entity of Myntra, has announced Bollywood actor Ayushmann Khurrana, as the brand ...

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Here's How Consumer Durable Brands Are Stepping Up Their Game This Summer

Advertising

Here’s How Consumer Durable Brands Are Stepping Up Their Game This Summer

by Sakshi Sharma

As the sweltering heat of summer settles across the nation, anticipation is brewing among players in ...

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Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation - Saurabh Khattar, Integral Ad Science

Advertising

Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation

In the landscape of digital advertising, change is the only constant. As we stride into 2024, ...

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