Taboola, a global player in delivering performance at scale for advertisers, has announced recent growth in partnerships and new local India leadership to support further growth, following which Harpreet Singh has been appointed as Country Manager for India.
In February 2025, Taboola launched Realize, a new technology platform purpose-built to help brands grow through performance advertising beyond the limitations of search and social, delivering measurable outcomes at scale.
Further strengthening its presence, Taboola recently signed an exclusive two-year partnership with JioNews, one of India’s leading digital news aggregators. JioNews will integrate Taboola’s suite of content recommendation solutions across its platform, providing advertisers with expanded access to high-intent audiences across business, entertainment, politics, and lifestyle categories.
As per the company, Singh’s appointment reflects Taboola’s broader commitment to advancing its performance advertising capabilities in India. Following the recent launch of Realize and the strategic partnership with JioNews, Taboola is positioned to drive stronger outcomes for publishers and advertisers by expanding its to performance-led offerings in the region.
Singh’s appointment follows Taboola’s recent announcement of a new focus beyond native advertising. After more than a decade pioneering native advertising, Taboola is extending its offering beyond this legacy with the introduction of Realize, an industry-first platform that specializes only in performance outcomes at scale beyond search and social. As Country Manager, he will be responsible for overseeing this new focus across India.
Singh brings with him over 18 years of experience in the digital and publishing ecosystem. Prior to this role, he led Taboola’s publisher partnerships across India and Southeast Asia, where he played a key role in expanding collaborations with leading publishers including Times Internet, Network18, Jagran New Media, Hindustan Times, and Indian Express. Under his leadership, Taboola became a preferred monetisation partner for major Indian media brands.
