SW Network, an integrated advertising agency, has been chosen to lead the creative mandate for udaan, an eB2B platform working to solve the core trade problems faced by small and medium businesses by leveraging technology and bringing the benefits of e-commerce to them.
As per this strategic mandate, SW Network will be responsible for boosting udaan’s brand visibility and accelerating business growth through strategic social media marketing and innovative creative initiatives. This mandate will be managed by the Delhi headquarters of SW Network.
Headquartered in Bengaluru, udaan was founded in 2016 with a vision to transform the trade ecosystem and empower small businesses by leveraging technology. As India’s largest eB2B platform with about 70% market share in India, udaan operates across diverse categories including FMCG, Staples, Fruits and Vegetables, and Pharma.
With an extensive network of retailers nationwide, thousands of suppliers, and leading national and regional brands on the platform, udaan enables efficient supply chain and logistics operations driven by technology and focused on B2B trade.
Udaan also enables financial products and services to small businesses, manufacturers, and retailers through udaanCapital – a fintech focused on addressing the working capital requirements.
Pranav Agarwal, co-founder, SW Network, said, “Digital engagement is critical in today’s business landscape, and our partnership with udaan is a testament to that. We are committed to crafting social media campaigns that not only enhance udaan’s brand visibility but also resonate deeply with its large community of users. Through our innovative storytelling and compelling visual content, we are aiming to not just drive engagement but also foster a lasting connection with every stakeholder in udaan’s ecosystem. Our goal will be to solidify udaan’s position as the top eB2B platform in India.”
