Suzuki Motor Corporation has unveiled a new emblem on its products for the first time in 22 years. The redesigned logo has reflected the company’s recently established corporate slogan, ‘By Your Side,’ and has embodied Suzuki’s long-standing focus on the customer since its founding.
The emblem has retained the iconic ‘S’ from Suzuki’s corporate identity while adopting a flat, digital-ready design to represent new possibilities for the future. In addition, traditional chrome plating has been replaced with high-brightness silver paint to reduce environmental impact and signal a shift toward a new era.
The emblem has first been showcased on concept models at the ‘Japan Mobility Show 2025.’ Moving forward, Suzuki has committed to responding flexibly to changes in the market from the customer’s perspective and has aimed to become “an infrastructure mobility closely connected with people’s lives.”
Comments from Representative Director and President Toshihiro Suzuki, “The new emblem embodies Suzuki’s long-held commitment to ‘create valuable products by focusing on the customer,’ as well as our determination to take on new challenges for the future.”
“Under the corporate slogan ‘By Your Side,’ we will continue to walk alongside our customers by providing infrastructure mobility closely connected with people’s lives, contributing to the realization of a sustainable future,” he added.
