Sushant Mishra has joined WPP Media as Growth Lead – North, where he will drive the Growth Cluster for the region. In his new role, he will focus on scaling business outcomes through media solutions powered by data, technology, and AI with a particular emphasis on the SME segment.
He announced his new role via LinkedIn.
Prior to this, Mishra co-founded Petlicious Superfoods July 2022 – January 2025, where he built a fresh pet food business from the ground up. Under his leadership, the brand grew organically and maintained strong customer retention through a subscription-led model.
Previously, he served as Director – Digital and Head of Media at Ola Electric July 2021 – October 2022, where he led digital transformation, scaled performance marketing, and drove significant pre-bookings and sales for the company’s EV lineup.
From March 2019 to June 2021, he was Sr. Director – Digital Marketing and Partnerships at Blinkit (formerly Grofers), where he led full-funnel marketing strategies, integrated programmatic media planning, and launched strategic alliances to drive growth.
Earlier in his career, Mishra held a role at Starcom MediaVest Group June 2010 – September 2018, as a Vice President and Business Head – North. He led strategic account planning and cross-platform media investments across major brands.
