In an exciting twist and turn of things at Collective Artists Network, its Chief Revenue Officer- Sudeep Subash has now assumed the role of new CEO of Big Bang Social, the company’s premier creator economy platform, further strengthening the company’s leadership in the world of advertisers and content-led commerce.
With an outstanding track record in driving revenue, leading high-performance teams, and building strong market relationships, Subash is uniquely positioned to steer Collective Artists Network’s Big Bang Social into its next phase of growth.
His leadership, rooted in a deep understanding of the creator economy, will play a pivotal role in shaping the future of influencer marketing and branded content in India as it aims to expand its footprint by enhancing brand-creator collaborations, leveraging data-driven insights, and creating breakthrough campaigns that define the next wave of influencer marketing.
Commenting on the development, Vijay Subramaniam, Founder and Group CEO, Collective Artists Network, said, “I’ve known few leaders in my life that have been as invested in their teams as Sudeep. His ability to scale businesses, drive innovation, and foster a culture of collaboration makes him the perfect leader to take Big Bang Social to new heights. As brands and advertisers continue to seek impactful collaborations with creators, his vision will be instrumental in expanding our influence and unlocking new opportunities in the creator economy.”
To this, Subash added, “I am excited to take on this new challenge and further build on the incredible foundation of Big Bang Social. We are at a pivotal moment where content, culture, and commerce are converging like never before. I look forward to working with our teams, creators, and brand partners to drive meaningful growth and shape the future of this dynamic ecosystem.”
