Baby & Mom Retail has appointed Sucharita Reddy as its new Chief Financial Officer. In this role, she will lead financial strategy, performance tracking, and long-term value creation across the company’s growing portfolio of brands.
Sucharita brings 15 years of experience in building and scaling finance functions across high-growth companies. She held leadership roles at Myntra Jabong, Amazon, and EV mobility startup BluSmart, working across financial operations, corporate strategy, and business transformation.
At Baby & Mom Retail, her focus will be on enabling scalable growth, driving disciplined financial planning, and building a future-ready finance function. Her appointment comes as the company expands its portfolio with launches like CORVELL and continues to grow flagship brands including OYOBABY, REDCOP, Gadda Co, and Amorite.
“I am excited to join Baby & Mom Retail at a time of rapid growth. My mission is to create a resilient and agile finance ecosystem that not only strengthens our foundations but also acts as a strategic enabler for business growth. Finance should go beyond compliance and control; it must empower decision-making, fuel innovation, and support sustainable scaling,” said Sucharita Reddy, CFO, Baby & Mom Retail.
“Sucharita’s appointment aligns with Baby & Mom Retail’s vision of strengthening operational excellence while scaling smartly across omnichannel and D2C markets. Her experience at companies like Myntra Jabong, Amazon and BluSmart equips her with a nuanced understanding of inventory management, customer acquisition economics, and platform scalability, all crucial for a fast-growing consumer brand ecosystem like Baby & Mom Retail,” said Shish Kharesiya, Founder and CEO, Baby & Mom Retail.
