Launched in April 2024 by Ex-JWT folks Priya Pardiwalla and Steve Mathias, StevePriya has secured the creative mandate of D’Decor Exports and the social media responsibilities for Sansaar, i.e- D’Decor’s eco-conscious home decor brand.
Renowned for producing over 100,000 square meters of high-quality fabrics daily D’Decor Exports is one of the world’s largest manufacturers and exporters of curtains and upholstery fabrics.
That being said, the brand has chosen StevePriya to enhance its brand presence through innovative creative strategies as it continues to expand its decor offerings across categories like curtains, upholstery, bed linen, blinds, wallpapers, and rugs.
In addition to it, the agency has also landed the social media mandate of the brand’s eco-conscious home decor brand- Sansaar, which with its commitment to mindful living and eco-friendly practices, aims to inspire consumers to make conscious choices- aligning perfectly with StevePriya’s creative vision.
Commenting on the partnership, Sanjana Arora, Business Head, Sansaar, said, “We are excited to collaborate with StevePriya, whose creative expertise will help us continue to lead the market with innovative ideas and a strong brand presence. This partnership will enable us to tell our story in a more compelling way, both for D’Decor and Sansaar.”
To this, Priya Pardiwalla & Steve Mathias, Chief Creative Officers, StevePriya, added, “We are thrilled to partner with D’Decor and Sansaar. While D’Decor is now synonymous with the home decor category, Sansaar is built around sustainability and a conscious mindset.”
“We will focus on creating engaging content while deepening the connection with consumers across all platforms,” they added.
