Star Sports has launched a TVC for the upcoming Paytm India vs Australia ODI and T20 series. Conceptualised by Taproot Dentsu, the campaign is a cheeky take on Tim Paine’s remark to India’s Wicket Keeper batsman Rishabh Pant. Note that the five-match ODI and two T20 international matches starting February 24 will bring together two biggest rivals in cricket.
Also Read: Twitter Is Loving Acting Skills Of Hardik Pandya, MS Dhoni In Star India’s Latest Ad
The theme of this campaign is Babysitting riding on the famous sledging incident. Taproot Dentsu has made 2 entertaining, engaging video ads for the series with Virender Sehwag being the lead character saying – Iss baar Kohli and team Australians ki babysitting karne ke liye hain taiyyar.
Do have a look. Surely former International Batsman Virendra Sehwag has got all the desi swag to represent what truly is meant to be.
Talking about the campaign, Gautam Thakar, CEO, Star Sports, said, “
The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series. This series kicks off a “summer of cricket” on Star Sports including the VIVO IPL and the ICC World Cup. We are even more excited this year as we will now telecast this on our dedicated sports channels in Tamil, Telugu, and Kannada for our regional viewers apart from our existing English and Hindi feeds.”
Twitter is loving the idea behind this advertisement. Below, check the twitter reactions.
1.
Jhakaaas….😉 Superb add… Kudos to creativity team…👏
— Sunil (@su4nil) February 10, 2019
2.
Great marketing guys😂🔥 @StarSportsIndia
— Ayush Gupta (@iamayush79) February 10, 2019
3.
Ise kehte hai add!!
Well done @StarSportsIndia
Alag level ki trolling 😂— Aryan Bhalla (@AryanBhalla57) February 11, 2019
4.
Hats off to the marketing and content creating team at Star Sports. Brilliant creativity keeping in mind the incidents that occurred back in Australia.
— Shahzad Mansoor (@shahzad_mansoor) February 10, 2019
5.
Absolutely Brilliant Campaign !!! 👍👍👍
Loved it ! Cheers to the creative team of Star Sports 👌👌👌
Can't wait for the action to begin now ! #INDvsAUS
— Ⓜ️ithun (@mitzone) February 10, 2019
Isn’t it amazing that India is finally using the pun game to interact with audience. We
