dentsu India’s leading digital media and growth specialist agency- Sokrati has entered into a strategic partnership with VWO- a global leader in A/B testing and conversion rate optimisation (CRO) solutions to enable India’s top brands to deliver more engaging, personalised, and high-performing digital experiences.
As part of this collaboration, the global experience optimisation platform VWO will blend its cutting-edge expertise in user experience optimisation with Sokrati’s prowess in data-driven growth strategies to help drive conversion growth for India’s top brands through advanced experimentation and personalised strategies.
As per dentsu India what truly sets this alliance apart is its reach beyond Sokrati, extending to the broader dentsu India clientele.
“By integrating media strategies with technology-driven optimization, this collaboration ensures seamless customer engagement and increased profitability. Clients across the dentsu network will experience targeted campaigns and optimized digital experiences, driving stronger performance and business growth,” the network agency mentioned in a press note.
Furthermore, dentsu India also highlighted the partnership’s unique strengths in terms of the comprehensive benefits it brings to clients and pointed out:
- Connected and comprehensive solutions: VWO’s connected optimisation platform, combined with Sokrati’s wide-ranging expertise spanning media, data, and technology, will offer an in-depth and holistic solution to clients.
- Enhanced web and app experience: Brands will benefit from significantly enhanced web and app experiences, leading to higher engagement rates and conversion metrics, directly impacting ROI.
- Data-centric approach: Both companies emphasize data-driven, informed decision-making, allowing brands to unlock granular insights into customer behavior and make real-time adjustments that drive measurable business outcomes.
- Media and technology synergy: This unique alliance bridges the gap between media strategies and technology-driven optimization, providing brands with a seamless approach to enhance customer engagement and conversions across platforms.
- Increased profitability: With targeted campaigns, optimized customer experiences, and reduced acquisition costs, businesses will see stronger profitability and long-term growth.
- Sustained competitive advantage: The partnership will empower brands to stay ahead by leveraging cutting-edge optimization tools and strategic media transformation, creating a more sustainable growth path.
Commenting on the partnership, Sparsh Gupta, CEO, VWO said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.”
To this, Nilesh Gohil, CEO, Sokrati added, “This partnership is a game-changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimization. Brands will not only maximize conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.”
