SoCheers has appointed Rajni Daswani as Chief Growth Officer- People and Business. In her new role, Daswani will continue to work closely with Co-founders Mehul Gupta and Siddharth Devnani to spearhead strategic initiatives, focused on bolstering sustainable growth across both revenue (business) and talent (people).
This hybrid focus is particularly relevant because business success is closely tied to culture, talent, and client relationships.
As per the agency, this appointment reflects Daswani’s exceptional leadership and her proven ability to drive both operational excellence and substantial people growth, aligning with SoCheers’ continued success in the evolving digital landscape.
Daswani’s journey with SoCheers, spanning over 11 years since 2014, has been marked by consistent advancement and impactful contributions. Starting in the Brand Experience team servicing some of their marquee clients since 2014, she progressively rose through the ranks, to lead the team, demonstrating her versatility and strategic acumen. Her tenure as Director – Digital Marketing over the last three years further solidified her contributions across teams such as Brand Experience, New Business, Strategy and Planning and the employee engagement and wellness under the HR function. She has been responsible in cultivating a collaborative, high-performance environment, leading to significant milestones in people and client delight and agency efficiency, it stated.
“Rajni’s proven track record of driving operational excellence, her strategic vision and her empathetic leadership skills make her the ideal leader to guide our growth trajectory. This appointment is a testament to her remarkable contributions and our confidence in her ability to shape SoCheers’ future, ensuring we remain at the forefront of the industry,” Mehul Gupta, Co-Founder and CEO, SoCheers, said.
Daswani shared, “I am honored to take on this expanded role as Chief Growth Officer – People & Business. My focus will be on building a robust framework that fosters both talent development and business expansion. I am excited to drive this next wave of sustainable growth for SoCheers, ensuring that we continue to deliver exceptional value to our clients and stakeholders, and remain a leader in the dynamic digital-first creative space.”
Founded in 2013 by Mehul Gupta and Siddharth Devnani, SoCheers has evolved into a powerhouse of digital creativity, seamlessly blending storytelling, technology, and innovation to craft transformative brand experiences. With a people-centric culture and a team of over 250 professionals, SoCheers is dedicated to setting industry trends rather than simply following them.
As 2025 unfolds, SoCheers is poised to redefine industry standards by leveraging data-driven insights, pioneering influencer collaborations, and mastering emerging platforms. With a portfolio recognized by prestigious awards like Clio Entertainment, The Webby Awards, The Drum Awards, and MMA Smarties, SoCheers continues to push creative boundaries, shaping the future of advertising in India.
