SoCheers, one of India’s leading independent digital-first creative agencies, has appointed former Head of Human Resources- Prashant Vyas as its new Head- People Growth and Culture. He will be based in the agency’s Mumbai office in this new role.
In his new role as Head– People Growth and Culture at SoCheers, he will work closely with the Co-Founders to develop and implement a people-first strategy.
With a strong focus on empowering the Talent team, he aims to enhance the employee experience, nurture a thriving workplace culture and support the agency’s continued growth.
That said, with over 15 years of experience in human resources, he has also played a key role in shaping talent strategies and fostering high-performing teams across leading agencies.
His career spans across companies like The Minimalist, Famous Innovations and the Wunderman Thompson Group, where he contributed across Contract Advertising, Hungama Digital Services and Wunderman Thompson Corporate. He has also been associated with DDB Mudra (TracyLocke) and other reputed organisations.
Founded by Mehul Gupta and Siddharth Devnani in 2013, SoCheers has grown to be a digital-first creative powerhouse, blending storytelling, technology, and innovation to craft unforgettable brand experiences. With a people-first culture and a 250+ strong team, the agency continues to create trends and not just follow them.
As 2025 approaches, SoCheers is evolving into a strategic partner, using data-driven insights to tackle business challenges, redefine influencer collaborations, and master emerging platforms. Recognized at Clio Entertainment, The Webby Awards, The Drum Awards, and MMA Smarties, SoCheers continues to push creative boundaries, shaping the future of advertising in India.
Announcing Vyas’ appointment, Mehul Gupta, Co-Founder and CEO, SoCheers, said, “We are delighted to welcome Prashant to SoCheers as our new Head – People Growth and Culture. He joins right when we are in our evolving phase, for which we have multiple new initiatives in the pipeline. As SoCheers continues its rapid growth, Prashant’s vision for talent development and his focus on creating a positive and holistic work environment perfectly align with our values. I’m sure that he will play a pivotal role in shaping the upcoming future of SoCheers.”
Speaking about his new role at SoCheers, Vyas, said, “I am delighted to be a part of the SoCheers squad. Being consistently impressed by the work, dynamic culture and its commitment to its people, I am eager to contribute to SoCheers’ continued success. I look forward to working closely with the leadership team to build upon the existing strong foundation and develop HR strategies that align with SoCheers’s goals.”
