India’s biggest festival season has arrived and online platforms are giving shopping a whole new meaning. Making the most of this occasion, E-commerce marketplace Snapdeal has launched a campaign after a long time and it is back with a bang! Here are some features of this campaign that won our hearts:
360-Degree approach
In today’s era, a brand can achieve maximum reach by focussing on all the platforms. Knowing this fact, Snapdeal has used a 360-degree approach by launching this campaign on TV, Radio, YouTube, TikTok, Hotstar, Voot and other digital platforms.
Short and crisp content
Breaking the traditional emotional storytelling approach used by the brand, Snapdeal has launched multiple short films each highlighting the “undiscovered stars” of online shopping products for everyday living at great prices. All these products enable customers to upgrade their life. The videos look fresh and are visually appealing.
Multiple languages
People like to watch content in their regional languages. Considering this, Snapdeal has launched this campaign in multiple languages including Hindi, Tamil, Kannada, Marathi, Bangla, Telugu and English to establish good connection with users across the country.
Effective use of videos
Often brands ignore the way they promote their products during festive seasons but Snapdeal has showcased the rich diversity and depth of products perfectly. The videos beautifully capture the moments integrated with interesting products available on Snapdeal. The campaign is beyond just brands and discount offers. Not only this, the videos are also present in a feed in the SDTV section on the Snapdeal app making it an integrated experience.
Some short videos describing the products were even shared on Twitter to maximize the reach.
1.
The right garden tools make any job in the garden easier. 🤩
Visit: https://t.co/lkT7N85Qdc#SnapTheDeal pic.twitter.com/deUcGbatnb— Snapdeal (@snapdeal) October 5, 2019
2.
👩🍳 Having the right tools in your kitchen can make your life a lot easier.
👉 https://t.co/PF00MLN0l4#SnapTheDeal pic.twitter.com/cB5FRHEKAY— Snapdeal (@snapdeal) October 4, 2019
3.
🔭 👉 https://t.co/I4e9G4tC8R #SnapTheDeal pic.twitter.com/SItPzXUV0N
— Snapdeal (@snapdeal) October 4, 2019
4.
Are you tired of looking for places to hang those damp clothes?
👉 https://t.co/y86cC667GC#SnapTheDeal pic.twitter.com/XgIBjvR9xG— Snapdeal (@snapdeal) October 3, 2019
Live Streaming of offers
Snapdeal live-streamed offers on multiple days of the sale. It gave users a chance to catch a glimpse of the products on Sale as it live-streamed the offers on social media.
Engaging content for social media platforms
Considering the craze of short video content on social media, using short product videos for social media channels is a very good marketing strategy. Each video has foot-tapping music and online users are finding it entertaining. TikTok users have already started making videos using the Snap tune using hashtag #snapdeal.
Getting excited to have a look at the videos? You can watch them below:
Summarising the campaign for you, Snapdeal’s new campaign is to the point, engaging and makes viewers install the app to explore the products. Snapdeal has surely set new benchmarks in marketing for this Diwali season.
What are your thoughts on this campaign? Share your views in the comments section.
