Marketing is all about knowing the demands of customers and fulfiling them in a productive way. After attracting Indians with western flavours, brands are now focusing on desi Indian tastes as the demand of these is on the rise. The makeovers of several popular brands have already started and other brands are also expected to join the trend.
Indian brands are occupying a good market share and this has happened because customers connect with in a better way than international companies. Local brands know what customers want and they make products according to the need and earn good margins as they don’t have to spend much on marketing and distribution as compared to the bigger names.
A similar scenario can be seen in food chains that are operating in India. People are favouring desi Indian snacks such as dosa and the love for items such as burgers is getting distributed in other items. The policy fast food chains are using is that they are mixing the desi Indian tastes with the western ones and this combo is helping them to attain the customers.
Street food consumers are correlating healthy food with ingredients which are common in Indian kitchens. Packaged drinks sellers such as PepsiCo, Tropicana and Dabur have launched flavours including coconut water, jaljeera and mosambi.
Kurkure has gone through a complete makeover keeping the ingredients in focus and appeal the customers to taste their snacks based on their love for different spices. Every new taste is designed keeping the Indian culture in mind. This makeover will help Kukrkure to create a strong differentiation for categories and help buyers to pick the right snack of their choice.
