Skybags has partnered with Chennai Super Kings (CSK) as the team’s Official Luggage Partner for the 2026 season and has launched a range of officially licensed CSK luggage and backpacks. The move has marked the brand’s entry into sports partnerships, beginning with cricket.
As part of the association, Skybags has introduced an exclusive co-branded luggage and backpack collection designed around CSK’s brand identity. The products have been priced starting at Rs 4,590 for luggage and Rs 1,999 for backpacks and have been made available across more than 500 retail outlets, ecommerce platforms, the CSK website and app, and Skybags’ official website.
The partnership has also integrated Skybags into CSK’s fan engagement initiatives throughout the 2026 season. The co-branded merchandise has been planned to continue retail availability even after the completion of the cricket league.
Atul Jain, Managing Director and CEO, VIP Industries Limited, said, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the cricket league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about. CSK represents consistency, excellence, and talent nurturing values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags.”
KS Viswanathan, Managing Director, Chennai Super Kings (CSK) added, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. We can now offer our fans an additional way to celebrate their passion for CSK. We are sure that this partnership will add to our fan experience and create even stronger connections with our supporters.”
