Skybags has collaborated with Schbang, for its new campaign, ‘Trek Ready with Skybags’.
With trekking becoming increasingly popular among nature enthusiasts, this campaign emphasises the brand’s dedication to providing design, comfort, and utility to outdoor explorers.
The campaign brings the essence of trekking to life through a series of visually stunning assets, including social media content, map leaflets, in-store displays, and OOH. It aims to position Skybags as the ultimate trekking accessory.
Furthermore, the brand clarified that the campaign focuses on the Rucksacks line and captures the spirit of adventure and discovery, establishing Skybags as the ideal partner for all trekking adventures.
As per the brand, whether navigating the harsh terrains of Rajmachi or going through the foggy pathways of Kheerganga, these backpacks are intended to meet trekkers’ different demands. The campaign also includes detailed trek maps of these iconic places, offering guidance for your next adventure.
The illustrations show key highlights of these destinations, helping trekkers decide where to go and what to do. This visual storytelling adds an extra layer of engagement for adventure seekers looking to plan their trips.
They use pictures and creative animations to convey the imagery of mist-covered slopes, chai stops, and trekkers conquering nature. The campaign’s main objective is to communicate the spaciousness, durability, and smart design characteristics of Skybags’ rucksacks.
Click here to watch the animations-
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Mutum Singh, Category Head- Shorthaul at VIP Industries, said, “A Skybags backpack is not just a bag; it is an emotion. With this campaign we celebrate the spirit of adventure and exploration. By pairing our rucksacks with graphic illustrations of iconic hiking trails, we’re not just showcasing a product, but the journeys they inspire.”
Rohan Hukeri, Executive Vice President, Brand Solutions, Schbang, said, “We’re thrilled to see the incredible reception of the ‘Trek Ready with Skybags’ campaign. It’s a testament to the power of blending adventure with creativity, as we bring the brand closer to its audience through immersive storytelling. This campaign is all about celebrating the spirit of exploration, and we’re proud to have delivered an impactful narrative that not only connects with adventure lovers but also showcases Skybags as the go-to companion for every trek.”
Suketu Gohel, Head of Art, Schbang, said, “With the launch of the Trek Ready with Skybags campaign, our goal is to engage with the trekking community and establish Skybags as the go-to brand for their needs. The bags have so many wonderful features. With this design solution we built on the bags’ features and found we could actually build the real trekking routes right on it. The execution took us finding the routes that could match with the different bags, researching, and bringing it alive in the design with accuracy and detailing- such that the ad itself is a map one can carry with them on a trek. Taking solving for a brand across touchpoints and elevating the design with craft and style and usefulness for users. We had a lot of fun working on it.”
