Signify (formerly Philips Lighting) has appointed Kavita Dhanuka as Head of Brand Marketing Communications and Media, South Asia. In her new role, Dhanuka will be responsible for driving the brand’s marketing communication strategy, integrated communications, and media planning across India.
With over 13 years of experience across leading brands and agencies, Dhanuka brings a deep-rooted understanding of marketing, consumer behavior, and media strategy. She has been instrumental in building automotive brands such as Kia Motors and NEXA (Maruti Suzuki’s premium channel) in India — leading end-to-end brand development and integrated campaigns that left a lasting impact.
Her career spans senior leadership roles on both the agency and brand side, including stints at Hakuhodo, FCB Ulka and Dentsu. This diverse experience across industries — from automotive to media — has shaped her into a well-rounded marketing leader with a keen eye for strategy, creativity, and media effectiveness.
Speaking about her new role, Dhanuka shared, “Signify is a brand with a strong legacy and a future-facing vision. I’m excited to contribute to its journey of innovation and sustainability, and look forward to crafting integrated narratives that resonate with modern, conscious consumers.”
