After being associated with AnyMind Group for close to two years, Rubeena Singh has decided to call it a day as the company’s Country Manager- India and MENA. Her last working day at the company is October 15, 2024.
To fill her shoes in at AnyMind Group, the BPaaS company for marketing, e-commerce and digital transformation has entrusted its Managing Director for Performance Business- Siddharth Kelkar and Managing Director for Growth Markets- Aditya Aima with the additional responsibility of co-leading the company’s India and MENA operations as Co-MD, India and MENA.
In their newly expanded remit at AnyMind Group, Kelkar and Aima will jointly spearhead operations for the India and MENA region, leveraging their expertise to drive business expansion, foster strategic partnerships and enhance the company’s presence in these key markets.
The duo had joined AnyMind Group through the acquisition of POKKT, a mobile advertising platform, in 2020, and have been with POKKT for seven and five years respectively.
Kelkar has been a part of the media industry for over 20 years and has worked across digital, print and broadcasting mediums and held leadership roles in SVG Media, Ozone Media and Reliance Games (Zapak). He has also worked with The Times Group, Hindustan Times and CNBC TV18 before POKKT and AnyMind Group.
On the other hand, Aima comes with over two decades of experience in the ad tech, broadcast and publishing industries and held leadership positions in Culture Machine Media, Astro Malaysia, Bloomberg TV and Turner Broadcasting System before beginning his stint with POKKT, followed by AnyMind Group.
That being said, the outgoing AnyMind Country Manager- India and MENA region, Singh, joined the BPaaS company in January 2023 after an over a year stint as Country Manager- Josh at VerSe Innovation.
Prior to joining VerSe Innovation in October 2021, she served the role of CEO at iProspect from December 2016 to October 2021; COO- moneycontrol from May 2013 to November 2016; SVP- Forbes India and Forbes Life India and more. In the past, she also worked with CNBC and Star India.
Commenting on the new leadership elevations at the company, Kosuke Sogo, CEO and Co-founder, AnyMind Group, said, “Both Siddharth and Aditya have proven themselves to be strong leaders in their respective fields, and are always thirsty for new growth, directly reflecting a trait that runs through our management team. We are confident that with their leadership, we are able to help even more businesses become borderless in what is a vast region that possesses great potential.”
On his appointment, Kelkar said, “I’m excited to take on this expanded responsibility at a time when both India and the MENA regions are at the cusp of transformative growth in digital, marketing, and e-commerce landscapes. Leveraging AnyMind’s cutting-edge solutions, we aim to drive innovation, empower businesses, and build deeper partnerships that will fuel long-term success for our clients across these key markets. I look forward to working with Aditya and the wider team at AnyMind to further scale our presence and impact.”
To this, Aima added, “It’s an honor to co-lead the India and MENA regions, which present immense opportunities for growth. With the rapid digital transformation happening across both markets, we are uniquely positioned to help businesses unlock their full potential using AnyMind’s integrated platform for marketing, e-commerce, and digital transformation. Together with Siddharth, we are committed to driving strategic initiatives that will not only support our clients but also solidify AnyMind’s leadership in these dynamic markets.”
